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Memphis Rains

Posted on January 11 2014

Its new season time and Mercantile London are constantly on the lookout for fresh, exciting items that WILL actually make your life/leaving the house that little bit easier (yes really). Britain's cool we know that, but its also very wet, especially at the moment, so Mercantile London, took a visit just around the corner to Shoreditch to see the Danish brand RAINS. 

Coming from the native and rainy nation of Denmark, which averages a 121 rain days each year (!)  RAINS is a modern interpretation of the traditional heavy rubber rainwear. The RAINS fabric is thin, soft, lightweight and waterproof. The thinness of the fabric contributes to the comfort and it's capability to be folded into the hood and carried as a handbag. The fabric hangs close to the wearer, which gives it a fitted and stylish look and several styles come with a very cool/cute/useful peak hood. The neon shades are perfect for safe cycling and are going to be absolutely everywhere at festivals this summer, along with the matching wellies, and because you just know how our summers are. Exactly.

RAINS will be in store and online soon.

 

 

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