Posted on June 05 2015
Inspired by the beauty and fun of the British seaside, watch brand Shore projects heads out to the iconic British coast to shoot their summer season campaign.
An up to the moment build quality allows the watches to withstand the demands of everyday living and are designed for swimming in the sea (whether you want to brave the British temperature is another thing).
The strap mechanism makes it super easy and quick to swap, allowing you swap out when the season changes or to match/clash your outfit with additional straps.
Partnering with the Marine Conservation Society, those lovely people at Shore Projects will also donate £1 for every watch sold to MCS, to help support the protection of the British coastline.
All images via Shore Projects S15