Curated at The Mercantile - Hygge Winter
Posted on November 22 2016
Our obsession with the Scandinavian aesthetic continues with us adopting the age old concept of Hygge this winter. Pronounced 'hue-gah' but with no literal translation, Hygge, has been explained as a philosophy of improving the everyday quality of life, through intention as well as objects. To sit in stillness and enjoy tea from your favourite cup, surrounded by the light and aroma of beautiful scented candles, covered in a warm, cashmere soft throw is to find some aspect of Hygge.
We've used our senses to curate this area in store, with the scents of blacken oak and Nordic wood candles from LA:Bruket, a skincare brand from the western coast of Sweden, softness and colour from Tweedmill blankets and new brand Samuji, providing timeless classics from Helsinki, Finland.
Samuji Alika Ecru Sweater
Image 3 & 6 via Samsoe