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Mercantile Blog

Industry insights, style advice and more.

  • Rains - AW10 Capsule // Check, Checking, Checked

    September 25 2019 – Mercantile London

    Rains - AW10 Capsule // Check, Checking, Checked

    With perfect timing and utilising signature silhouettes, Danish rain wear brand Rains introduce a capsule collection for AW19. Dedicated to checks, the collection explores two new tartans, Check Beige and Check Charcoal—both exclusive to Rains. The curated selection of waterproof silhouettes have been pulled from all three Rains outerwear categories—Essential, Transitional and Thermal—allowing the collection to cover each season of...

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  • Pre -Autumn 19 Colour Block Collection - Rains

    June 25 2019 – Mercantile London

    Pre -Autumn 19 Colour Block Collection - Rains

    Rains is a contemporary rain wear lifestyle brand creating waterproof designs. Influenced by its Scandinavian heritage, Rains is of the opinion that proper rain wear need not come at the cost of considered design.  For their Pre 19 collection Rains has been inspired by the street wear of the 80’s and 90’s, and presents a collection of colour blocked outerwear,...

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  • The new season look - Transparent/Shine

    October 23 2018 – Mercantile London

    The new season look - Transparent/Shine

    For the AW 18 collections rain wear brand Rains, have been inspired by the phenomenon of mirages and experiments with glossy, semi-transparent and transparent surfaces as a way of tricking the eye. This unconventional collection is for those who wish for something different whilst keeping the comfort of the classic Rains waterproof coat.The second new season take is a collection...

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  • Back to reality with Rains

    September 07 2018 – Mercantile London

    Back to reality with Rains

     Summer holidays are unfortunately done and it’s time to return to the real world. The uneasy feeling of getting back from summer holiday is universal, so Scandinavian rainwear company Rains set out to provide visual relief via their latest short film titled, "Back to Reality," as we all navigate, well, getting back to reality, featuring their new season colour options in...

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  • Rains restyled + New season camo print

    March 20 2018 – Mercantile London

    Rains restyled + New season camo print

    At the latest RAINS pop-up shop event in Chengdu, China, a range of the city’s finest showed up with full on fashion in tow. The diverse mix made the event a colourful parade of personal style and a fresh look into the opportunity of integrating functional fashion into any sartorial preference. Continuing the season with a fresh approach RAINS launches...

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  • Your cold weather saviour

    September 29 2017 – Debra McCann

    Your cold weather saviour

    Introducing the Thermal collection from Danish raincoat brand Rains, these new unisex shapes are made from the brands same trademark lightweight, water-resistant, windproof and breathable fabric but are now also insulated with an innovative, thin polypropylene fiber which has a high level of insulation, up to -15 degree. If you love the look and waterproof ability of your Rains jacket, but...

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  • Icons

    August 15 2017 – Mercantile London


    For Autumn / Winter 2017, RAINS pays tribute to the icons of our time. As a move on from the existing collection of iconic raincoat styles, a number of iconic newcomers have been introduced to the collection including new interpretations of the bomber, the parka, the mackintosh and the coach jacket.  In keeping with their continuing aesthetic, the A/W 2017...

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  • Summer sale edit - Menswear

    July 02 2017 – Mercantile London

    Summer sale edit - Menswear

    With up to 50% off selected menswear now is the time to invest in those summer pieces that work for right now.   Champion Black Shadow Logo T-Shirt Was £62 Now £31 Dr Denim Dwight Light Retro Jacket Was £73 Now £51 Bleu De Paname Bleuet jacket Was £277 Now £193 WeSC Aim Misty Rose Sweater Was £67 Now £46 Maison Labiche...

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  • How to do... Festivals

    May 30 2017 – Mercantile London

    How to do... Festivals

    British Festival season is upon us and depending on where we are attending there are some style guidelines that work for the beach, field or city. Read on to check you have all you need to stand out. First rookie festival mistake is to not have any kind of waterproof at a British festival. Look for the new season colours...

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  • How to keep stylishly warm this season

    January 24 2017 – Mercantile London

    How to keep stylishly warm this season

    With the cold weather continuing to bite, RAINS introduces a series of stylish and practical transitional raincoats made to endure the colder seasons. By applying the latest innovations in rain wear fabrics, every jacket in the Thermal collection is breathable and insulated, in addition to being wind- and waterproof. Each style holds the recognisable RAINS aesthetic, making them a timeless...

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