Côté Caché means hidden side in French. It expresses what my jewellery is all about- revealing your hidden side.
The modern world can pressure us to conform to certain expectations, so much so that our true selves can easily become hidden. Côté Caché believes that the courageous vulnerability and honesty of that hidden self is beautiful, like a treasure buried underground, that only we know is there. They wanted to make jewellery to reflect this.
Unlike other fashion designers, They believe that it is you that makes the jewellery beautiful, because it is you that defines the meaning of each piece, and brings it to life. Therefore, using a combination of symbolic art and material aesthetics, Côté Caché is designed to communicate the unseen self, in a way that is both individual and iconic.