A STORY OF KNIT AND FAMILY
It all started in 2000 when Alain and Caroline Eaton decided, after 15 years as agents for several ready-to-wear brands, to launch their own label on the Belgian market. The very first collection consisted of 10 jumpers in a wide range of colours. Fancy knitwear is Jeff's DNA. Jeff is a feminine and casual collection, trendy without being too sharp, which dresses all women. In 2013 Victoria Eaton joined her parents and brought a young and creative touch to the collection.
As for the choice of materials, the team at Jeff try to use recycled yarns and GOTS, BCI, and OEKO-TEX certified yarns as much as possible. Each new collection contains more and more eco-friendly materials, with an aim to make the entire collection eco-friendly by 2030.