Looking in the rear-view mirror, there is no coincidence that KnowledgeCotton Apparel was born out of the 1969 spirit. From the very beginning, the family business was characterized by a different way of thinking. A different way to relate to the industry, to the farmers, the producers, and the consumers. They have been shaped by their Scandinavian heritage. By the proximity to nature, the harsh conditions, the struggle for survival. Carrying with them an understanding of the need for balance.
Their philosophy is built on three guiding principles that lead the way in their work: knowledge, action, respect.