May 20 2016 – Mercantile London
“Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs” – Swedish Hasbeens.
One summer day in 2006 the team behind footwear brand Swedish Hasbeens found the shoes Anita wore (300 pairs of red, white and black beautiful clogs from the 70’s) in the basement of an old clog factory in a neighbouring village and brought them to Stockholm.
Today's Swedish Hasbeens are based on the original 70’s models and are made of ecologically prepared natural grain leather. They are still made by hand in the old traditional way, and in small factories that have made shoes for decades.
“Swedish Hasbeens will always be sustainable…our shoes will last and you can feel it when you hold them in your hand. You will feel the durability of our naturally tanned leather and the strength of the very best lime tree and alder wood always made from one piece”.
Spotted out on the streets of East London being styled with a vintage edge, Swedish Hasbeens have the option of various heel heights, with a rubber non-slip sole and a super comfortable ergonomic shape which moulds to the foot over time. 'Super High' are the perfect height for day to evening wear and with it's extra height works well when mixed with socks or tights on cooler days, 'High' are slightly lower and the best for all-day running around and 'Low' are the "Janis Joplin" inspired flat option, which look great styled with summer maxi lengths.
Follow Swedish Hasbeens here