April 29 2025 – Debra McCann

Five-A-Day
Almost becoming a classic for the warmer months, fruit motifs continue to crop up on a regular basis within the collections. From cherry symbols, to fruit and veg based colour palettes, fruit inspired designs are adding a fun and fresh twist to summer wardrobes.
Fruit motifs have been a popular choice in fashion for a while, but they have seen a resurgence in recent years. In Summer 25, designers are taking inspiration from nature and incorporating bold fruit prints into their collections. Like the shell and all things beachy, the fruit motif also symbolizes a sense of summer whimsy, making it the perfect choice for the more relaxed sunny days of summer.
If you're looking to embrace the fruit motif trend this summer, there are plenty of stylish ways to incorporate it into your wardrobe. Consider combining a palette based around a fruity theme, such as pear green and cherry tomato red, or you can style in fruit-inspired jewelry and accessories, to add a fresh touch to your outfit.
Numph Gianna Cherry Tomato Shirt
Sandralexandra Single Triple Grocery Earring
Le Bon Shoppe Her Varsity Pear Socks
Baggu Go Pouch Orange Trees Set
Damson Madder Peaches Embroidered Midi Apron Dress
Tagged: East London, fashion, fruit, Inspiration, Mercantile, Mercantile London, trends, womenswear