March 31 2017 – Mercantile London
The brand first garnered attention by sponsoring Swedish underground artists, musicians and skateboarders. A premium streetwear brand born in the streets of Stockholm in 1999, offering innovative and contemporary clothing and accessories for the intellectual slacker who is "seeking to express originality in a world of uniform thinking".
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…
The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.
Shop Deus here
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Shop WeSC here
Follow WeSC here