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New to store // AYM

July 19 2019 – Mercantile London

New to store // AYM

New to store // AYM

Launching with us this summer 19, AYM is a Copenhagen based accessories and jewellery brand that defines the spirit of the moment. First spotted by us at the shows in Copenhagen we loved the simple modernity of the clean lines combined with the stand out colour palette and huge dose of Scandinavian styling.
 

As an conscious brand AYM aim to do things differently, from responsible manufacturing to bespoke jewellery packaging designed with a zero-waste concept in mind. It is all in the details.  The collection is made from cellulose petroleum-free acetate with each jewellery piece hand crafted, resulting in an unique look. Earring posts are made from surgical steel and the pearls used in both the jewellery and the Scandi style hair clips are freshwater.

Addie Earrings in Paris Vanilla

Anita Gold Hair Clip

Myra Necklace in Silver/Osaka Mint

Anahid Bracelet in Osaka Mint

Angelina Gold Hair Clip

Anabelle Bracelet in Alaska Navy

Julia Hair Clip in Paris Vanilla (middle clip)

 Amparo Ring in Jaipur Pink

Maggie Earrings in Alaska Navy

 

 

All images by Mercantile except 10/12 via AYM

 

 

 

 

 

 

Tagged: Brands, East London, fashion, independent, Inspiration, jewellery, Mercantile, Mercantile London, Scandi brand, Spitalfields, style, trends, zero waste