June 19 2018 – Mercantile London
Kirei (pronounced ‘kee-ray’ ) and which means beautiful in Japanese, have set out to create a womenswear collection of “effortless clothing that could be worn in many ways, for many years”.
Constantly inspired by their own ever-growing vintage finds, the design process starts out each new season; finding inspiration through their most exciting finds - from vintage cushions from Jaipur to French laces from St Tropez’s numerous brocante markets.
The brand is about beautiful and timeless collections of clothes and accessories that will be treasured for years to come.
Produced in India where they have a beautiful inspirational working space in central Delhi. The team travel out to meet their Indian Kirei family and discuss the production of fabrics and clothes with the local artisans there.
Stand out pieces include the Juilett dress, which is the shape of the season, combined with a delicate floral print and the folk influenced Pisa dress, with heavy Aegean blue embroidery on the sleeves.