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Saucony - Running strong for 120 years

February 08 2019 – Mercantile London

Saucony - Running strong for 120 years

Saucony - Running strong for 120 years

In 1898 four young business men opened the Saucony shoe manufacturing company in Kutztown, Pennsylvinia. The word Saucony (Sock-Uh-Knee) which comes from the Lenni Lenape Native American word “saconk”  means “where two rivers run together”.

Inspired by the original location on the Saucony creek, the logo represents a running river marked by three boulders.


Throughout the early and mid-1900’s running became the focus of serious athletics and by 1910 the team were turning out 800 pairs of shoes per day from their two storey brick factory.

At the time there weren’t any high performance running shoes – people were running in leather spikes and barefoot. But Saucony was determined to make a shoe that could change the way people run.

By 1968, the company was producing running shoes and in 1977 were recognised and awarded a “Best Quality Award”.The publicity that followed sealed Saucony’s reputation and Saucony quickly went from the serious runners best kept secret to the most sought-after running shoe of all time.

Running had taken off and Saucony were at the epicentre. In 1983 Rod Dixon gave an iconic marathon finish in a pair of trainers designed in collaboration with the Saucony engineers, coming from behind at the 26 mile to win by 9 seconds.
Working with podiatrists, Saucony launches the Jazz, producing the most technical performance running shoe of its time, establishing the brand’s legendary fit and triangular outsole lugs.
As the 80’s drew to a close, The Shadow had been in the Saucony line for a generation. Taking the best of the Jazz, and enhancing it with the Shadow, it now forms a mainstay of the Originals line-up.

Mens Jazz Originals in Blue and Yellow.

Shadow 5000 Vintage Red Trainers


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