Last updated: 07 July 2025
The Mercantile London (“we,” “us,” or “our”) is committed to protecting your privacy. This policy outlines how we collect, use, store, and share your personal information when you visit our website or make a purchase from www.themercantilelondon.com.
1. What Information We Collect
We collect information you provide to us directly and information automatically collected through your use of the site.
a. Information You Provide
-
Name
-
Email address
-
Phone number
-
Billing and shipping address
-
Payment details (processed securely through Shopify/third-party processors)
-
Order history
-
Communications and inquiries sent to our customer support
b. Information Collected Automatically
-
IP address
-
Device type and browser
-
Pages viewed and time spent
-
Location data (if enabled)
-
Cookies and tracking data (via Shopify and Google Analytics)
2. How We Use Your Information
We use your information to:
-
Process and fulfill orders
-
Send order confirmations and updates
-
Provide customer service and respond to enquiries
-
Manage your account and preferences
-
Improve website functionality and user experience
-
Send promotional emails (only with your consent)
-
Prevent fraud and ensure website security
3. Sharing Your Information
We never sell or rent your personal information.
We may share your data with trusted third parties necessary for business operations, including:
-
Payment processors (e.g. Shopify Payments, PayPal)
-
Delivery services (e.g. Royal Mail, DPD)
-
Analytics and marketing tools (e.g. Google Analytics, Klaviyo)
-
Technology providers (e.g. Shopify)
All third-party services comply with their own privacy and data protection regulations.
4. Your Rights
Under the UK GDPR and other privacy laws, you have the right to:
-
Access the data we hold about you
-
Request corrections or updates
-
Request deletion of your personal information
-
Withdraw consent to marketing communications
-
Lodge a complaint with a data protection authority
To exercise any of these rights, email us at info@themercantilelondon.com.
5. Cookies
Our website uses cookies and similar technologies to personalize your experience, improve site performance, and deliver relevant content.
You can control cookie settings through your browser. Disabling cookies may affect some features of the website.
6. Data Security & Storage
We follow industry-standard practices to protect your personal information.
All payment information is encrypted, and sensitive data is processed by secure third-party platforms.
Your information is stored securely on Shopify servers and backed by Shopify’s infrastructure and data protection commitments.
7. Retention
We keep your information only for as long as necessary to fulfill legal, tax, accounting, and business purposes — or until you request deletion.
8. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements.
All changes will be posted on this page with an updated date.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us:
📧 Email: info@themercantilelondon.com
📞 Phone: +44 (0)20 7375 0022
📍 Address: 17A Lamb Street, Old Spitalfields Market, London, E1 6EA, UK