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October 15 2014 – Mercantile London

'Norm-core', a strange term (normal-hardcore apparently?) but this current non- trend/trend (!?) of blending into the crowd through 90's sports inspired non-brand, low-key clothes for us is really all about just remembering to keep it classic.

Look for simple shapes with the right proportions for your body shape in tones of grey, navy, white or black and keep it luxe with quality fabrics. If you do really want to go for it, just add the Nike swoop sock with those sliders from the summer but we are currently choosing a classic, white but worn in tennis shoe, for this one.
Check out our guide below to the quietly cool pieces we love this season and remember no need to shout, we hear you...
Dr Denim Snap Second Hand Light


With a higher rise and  unisex fit, Dr. Denim's snap jean are the ultimate, affordable basic.


Duffy D83351 Charcoal/ Fog/ Silver Knit

Classic shape, charcoal grey, tonal trim feature and 100% cashmere, this Duffy knit has that sports-luxe vibe you want.

Shore Projects Whitstable Navy Watch

Keep the accessories to a minimum, but add in a classic timepiece like this Shore watch in navy. 

Herschel Little America Rucksack Black/ Black Rubber


Keep it ultra basic (and comfy) with the black on black (back?) Herschel Little America rucksack

Tagged: Autumn Winter 14/15, Brands, denim, dr.denim, Duffy, East London, Herschel, Inspiration, Mercantile, Mercantile London, Shore watches, Spitalfields, street style, Styling