Journal

Thoughtful design and subtle, understated detail are at the core of British contemporary womenswear label SIDELINE, whose foundation is woven indigo fabrics worked into inventive designs.Clean yet relaxed and feminine, this line of everyday clothing feels special and is designed to be worn, returned to, and loved again and again. Every collection is designed by founder Ellen Brookes at the...

Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...

Understated design and subtle, minute detailing are at the core of contemporary womenswear label SIDELINE, whose focus is indigo fabrics which are worked into inventive, thoughtful designs. Clean yet feminine, this is a collection of wearable, luxury clothing that feels special.   Made in a small factory in Istanbul that specialises in laundered and denim clothing, each season SIDELINE delivers...

Do you remember a time before skinny jeans, then Kate Moss became a poster child for a super skinny fit and it just kind of happened. We were converted to that super comfortable stretch and left wondering what we ever wore before. Yet the tide is turning once again and lately the question being asked most on the shop floor...

Vintage inspired from the start, Current /Elliott had a vision of creating a denim line founded on the principle that every item in your closet should be rich in stories; unique and treasured. Widely known as the innovators of the boyfriend jean, Current/Elliott has become a brand defined by a modern approach to an American classic.   Read on for the...

Introduced as the saviour for all butt shapes, the Levi Wedgie fit has managed to reach iconic status due to rave reviews for giving you the perfect peachy butt and has received a fair few celebrity endorsements.  Tested by the Mercantile team, the 99 % cotton jean (1% elastane, this is definitely a non-stretch jean) The Wedgie sits high and...

UPCYCLE: verb To reuse (discarded objects or material) in such a way as to create a product of higher quality than the original for environmental value. Does your winter denim drag you down? Need something fresh to shimmy into every now and then? Why not UPCYCLE your old jeans and turn them into something you’ll love wearing again! We had...