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Mercantile Blog

  • Your Summer denim sorted

    Posted on May 28 2017

    Vintage inspired from the start, Current /Elliott had a vision of creating a denim line founded on the principle that every item in your closet should be rich in stories;...

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  • The jean that gives you a perfect butt

    Posted on May 03 2017

    Introduced as the saviour for all butt shapes, the Levi Wedgie fit has managed to reach iconic status due to rave reviews for giving you the perfect peachy butt and...

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  • Hawksmill Denim

    Posted on March 20 2017

    Hawksmill Denim Co is a British based premium denim brand combining authentic manufacturing with contemporary fits. They create well-made and enduring garments that shun cyclical fashion trends in favour of...

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  • Dr Denim in Berlin for A/W 16

    Posted on September 16 2016

      "To keep something simple is sometimes the hardest thing to do" - Dr Denim   Taking the Fall/Winter 16 collection on a tour through Berlin’s boroughs, Dr Denim spent a week...

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  • How to handle - Double denim

    Posted on June 08 2016

    Nothing is more hard working than denim, so don't be afraid to double up on the good stuff. Read our guide below to ensure a modern take. Co-ords. Whether you...

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  • Days like these

    Posted on October 05 2015

    'A car, a friend and a road less travelled, sometimes it is that easy' - Dr. Denim These beautiful, dream-like images below were captured for Dr.Denim by Hilda Sandström and...

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  • Current Elliott Fall 15

    Posted on August 31 2015

    True to form, the Fall 15 collection from denim brand Current Elliott provides new season inspiration from their vintage influenced silhouettes, classic fits, and 'keep forever' pieces.   Selected items...

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  • The denim fit guide

    Posted on August 28 2015

    California denim brand Current Elliot shows us how to get a handle on the denim shapes you need to know. Once the sun is gone, just add cashmere and boots...

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  • Sideline AW15

    Posted on August 21 2015

    A sell out collection last season leaves us anticipating good things for Sidelines' autumn offering. Continuing with indigo fabrics worked into inventive, thoughtful designs, the collection remains simple yet feminine, with...

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  • Summer white

    Posted on June 26 2015

    Summer white can be a tricky one, but the key to an all white outfit is mixing shade and texture. Start with a cream boyfriend fit base and add in...

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  • Rails S15

    Posted on June 08 2015

    Remaining true to their Californian aesthetic of  'casual comfort' the SS15 Rails look book which was shot in sun-drenched Tulum, New Mexico features a simple mix of distressed denim, crochet...

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  • WÅVEN S15

    Posted on May 25 2015

    New to The Mercantile this summer, denim brand WÅVEN  gives a clean, Scandinavian design at an surprisingly affordable price.   With the experience of two generations of denim manufacturing expertise, WÅVEN travels...

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  • Current Elliott S15

    Posted on May 18 2015

    The styling in the summer 15 Current Elliott look book has us loving their approach with the American classics. Sports influenced sweats layered over classic plaids, stripes with chambray and...

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  • New Essential - The denim shirt

    Posted on March 18 2015

    We love a classic here at Mercantile and nothing beats the perfect denim shirt. Look to Lee for vintage styling or Dr.Denim for a straight fit. With all the denim...

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  • New boy on the block

    Posted on February 23 2015

    We loved the My-Boy fit in Autumn and it's appeal continues for the Summer season, with a considered edit of fresh spring washes arriving in store. Keeping the classic, cropped...

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  • This too shall pass

    Posted on February 20 2015

    Dr Denim S15 With inspiration from ‘All things must pass’, an album made by George Harrison in the 1970’s Dr.Denim explores the people and events of the Californian hippie era...

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  • Made & Crafted Levis

    Posted on October 22 2014

      Made & Crafted Levis AW14 Lookbook     Images from levismadeandcrafted in collaboration with Wilder magazine

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  • We are Levis

    Posted on October 20 2014

    Levis Made and Crafted AW 14   We love our denim here at Mercantile London and the brand we tend to come back to time and again is Made &...

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  • Statement

    Posted on October 15 2014

    'Norm-core', a strange term (normal-hardcore apparently?) but this current non- trend/trend (!?) of blending into the crowd through 90's sports inspired non-brand, low-key clothes for us is really all...

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  • Denim 101

    Posted on October 06 2014

    Current Elliot - AW14/15   Launched in 2008 Current Elliot has raised the bar for the denim standard. Born out of a love for vintage denim and its American...

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  • Current Elliott AW14

    Posted on October 04 2014

    Current Elliott AW14   

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  • 5PREVIEW

    Posted on June 03 2014

      5PREVIEW began in 2008 in a small apartment in Rome when Swedish designer and illustrator, Emeli Mårtensson, decided to release a small, graphic tee shirt collection of 5 pieces....

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  • Dr. Denim DIY

    Posted on May 28 2014

    UPCYCLE: verb To reuse (discarded objects or material) in such a way as to create a product of higher quality than the original for environmental value. Does your winter denim...

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  • Brace

    Posted on April 24 2014

    Continuing for another summer, Mercantile London have been seeing the trend for denim dungarees take hold around East London. With more than a nod to the 90's, we like Labdips...

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  • Shine

    Posted on April 11 2014

      Summer look book time again! We have a store full of luxe neutrals, fresh colour and popping print so Mercantile London decided to spent the day on an outdoor...

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  • Californian dreaming

    Posted on April 07 2014

    Los Angeles California, baked in sunshine and home to the most amazing denim industry in the world. Through downtown LA onto the jewellery district and past the seedier cheap clothing vendors the...

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