April 08 2015 – Mercantile London
Maybe as a result of our rather unpredictable British summers many brands chose to include some sort of practical cover-up in their Summer 15 collections. Whether it was a variation on the mod fishtail or a straight up classic mac style, the promise of being stylishly sheltered from the elements was there.
Reflecting the Mackintosh’s original incarnation in Glasgow (a country that knows how to handle its rain) in 1824, the rainy streets of Copenhagen provided the background for the inspiration behind the RAINS brand and the need for practical outerwear.
The Mac coat is Rains interpretation of the classic Mackintosh silhouette. Made from their signature light-weight waterproof fabric, they have kept the proportions and practical intentions of the original but updated with touches of the Rains clean aesthetic. Keeping the offer to traditional tones of beige or classic Scandi black, will ensure this new essential remains one of your best investments for years.