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Brand Focus - LEE®

February 05 2016 – Mercantile London

Brand Focus - LEE®

Brand Focus - LEE®

LEE® is an authentic American denim brand rooted in a strong work wear heritage. Famed for having delivered numerous innovations to the denim world, LEE® created the first overalls in 1911, invented the zipper-fly jeans and the first ever slim denim jacket.

Craftsmanship, quality and service have always been what LEE® stands for since 1889 when Henry David Lee established these values as the cores of the LEE® brand. Over the last 125 years, LEE® has stood for quality, delivering superior fit with great fabric and simple but special design.

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