Free UK Shipping for Orders Over £25 | Free Worldwide Shipping for Orders Over £50

Summer's Muse

April 19 2017 – Mercantile London

Summer's Muse

Summer's Muse

As the Summer season begins, the American Vintage muse is filled with a new desire for freedom. A fire blazes bright, urging her to cross the oceans and explore faraway lands so she travels through time to discover America.

Setting down her bags in New York, she opts for  distinctive simplicity. Cotton jersey pieces play with volume and transparency. Billowing shapes and smooth materials in white, chalk or petrol blue take over the urban landscape. At nightfall, she chooses a more casual look: an oversized shirt dress with a contemporary take on lingerie for a deliberately laid back feel.

Her road trip continues in Kansas, where she reveals her sensual side, with a hint of rebellion. Her sensitivity shows in the authentic, natural materials and loose cuts she chooses. Thick, textured retro knits layer over smoother fabrics in a harmony of soft, warm colours. Midwest pinks and beiges mix with tangerine shades, while floral and geometric prints add a bohemian 70s touch to the mix.

Finally, in California, the muse rummages through the second-hand shops of Los Angeles in search of urban and old school pieces. She pulls her fleece trench coat over bleached out worn jeans and a striped cotton crop tank top. Raw and natural cotton materials in washed, faded, almost sun-bleached colours dress up her silhouette.

Both urban and natural, the American Vintage woman of summer 2017 indulges in a wardrobe with multiple facets, giving full expression to every aspect of her personality.

Shop American Vintage here.

Follow American Vintage here.

Images via American Vintage


Tagged: American Vintage, East London, independent, Mercantile London, womenswear