August 04 2020 – Mercantile London
With a post-summer edit to get back out there including a selection of new backpacks, and a Autumn & Winter offer called 'Chasing Time', Rains the Danish contemporary rain wear lifestyle brand are choosing to slow down this season.
Inspiration for the collection comes as a contrast to the ever-increasing speed of life, with inspiration to forgo the fast-paced approach and instead reignite the human sensory system.
Colours this season are inspired by elements of nature and the outdoors: khaki is a durable shade inspired by clay, shiny blue, a blue pulled from the depths of the sea, off-white references early bleaching methods, whilst maroon hints at foraged findings. Silhouettes are designed for longevity, with a new season A-line shape, all constructed from their signature waterproof fabric. Bucket hats appear in all colours with matching roll top backpacks, and a choice of regular or mini size classics.
Rooted in daily performance, innovative designs and functional details define the edit, presenting functional designs built for hardy trips, ventures outside the door, and a day fully lived hour by hour, minute by minute, second by second.
Autumn/Winter 2020 runway via Rains (presented in Copenhagen).