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Visions by Stine Goya - Pre Fall 2020

August 11 2020 – Mercantile London

Visions by Stine Goya - Pre Fall 2020

Visions by Stine Goya - Pre Fall 2020



The Stine Goya Pre Fall 20 Collection is a journey through the mind and life of Swedish artist Moki Cherry, (mother of Neneh) an exploration of artistic rebellion and a return to the brand’s roots in multimedia artistic practice.

From design to drama, art to music, this season examines an artist’s bold interpretation of the adage “the stage as a home - and the home as a stage” - living without limitation to create an immersive environment to challenge the status quo and explore themes of psychedelia, folklore and interdisciplinary practice. Drawing on Cherry’s often whimsical yet surreal scenes, this season’s key prints highlights two diverging approaches.

The first - Landscape - represents the Naive Art perspective - a flat mural/fresco style - blending natural formations with symbolic references such as the Hamsa, or all seeing-eye, to create an abstracted camo-effect of bold colour. Staying true to Goya’s DNA - this flat, primary palette is expertly manipulated into layered colour blocks and hybrid floral prints including wildflower, azalea and flora.

This iteration of Cherry’s world, blending new styles with classics takes the Goya universe in a bold new direction. The second approach - Dreamscape is a softer, more delicate execution and speaks closely to the Goya prints of seasons past.

This fusion of techniques, mirror Moki Cherry’s blended art practice combining line drawing, watercolour and pointillist style to explore themes of life and death, dreams and reality. Fabrications and prints within this group have an increasingly interchangeable quality, with styles and silhouettes seamlessly mixing together like never before.

With Moki Cherry as the guide this season Stine Goya seeks to challenge their universe and present a collection which empowers their customers to choose their own path, seeing life as a stage and the Stine Goya collection as one of their means of exploration.


India Dress in Landscape

Eddy Top in Azalea Night

Mavelin Dress in Azalea Night

Dean dress in Dreamscape Orange

Jasmine Dress in blue

Hair Elastic in Green Dots.

Hair Elastic in Pink




Model images via Stine Goya - follow Stine Goya here.

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