August 25 2020 – Mercantile London
Meadows is designed in Hackney, East London, by Australian born, Central Saint Martins graduate, Louise Markey. It is is a romantic, feminine, and seriously collectable collection inspired by Victoriana, folklore, and a prairie-style silhouette.
Centred around dresses, the collection is inspired by various sources. The white cotton styles found in the summer collections focus on embroidery, whilst the lace detailing found at the necklines of the maxi dresses, as we head into the autumn draw their inspiration largely from Victorian undergarments. The collections feature signature printed cotton in both summer and autumn offers, and this season it appears in the black and white floral clematis dress and top which is inspired from the Victorian revival of the 1970s.
The collection also dips into a wide selection of historical inspiration from the Tudors to the Renaissance, and fuses them with a modern, wearable sensibility. A dark floral velvet features on the Jacaranda dress, Marigold top and Cassia jean providing a practical solution to dress up styles. The Begonia jean, an indigo denim which features an all-over embroidered daffodils motif has an extra point of difference detail in its elasticated high waist and tapered leg for a flattering fit.
The pieces are made in small production runs in the far east in ethical factories. By January 2021 the new collections aims to use all organic cottons.
Follow Meadows here.
All photos of AW20 Meadows by @mf_fudd for Mercantile London. Shot on location at Mersea Island, Essex.