June 19 2020 – Mercantile London
Second Female was founded in Copenhagen in 2000. The style is Scandinavian with a chic and modern French touch. This is reflected in the four yearly collections through feminine silhouettes, hand-drawn prints, chunky knits and elegant suits. Their design philosophy and aim is to create a relevant wardrobe that embodies comfort and gives confidence to the wearer.
Underlining the Scandinavian values of effortless luxury and functionality, Second Female create collections that are classic in a contemporary context, always focusing on this season´s most hardworking items. Sustainability is a huge focus area for the brand. For the last few years they have worked intensively on improving production and their our way of thinking and communicating sustainability.The company admits its a work in progress and they take pride in the improvements they make collection by collection without compromising on the look and feel of the styles
The Summer 20 collection ' Crossing Cultures' has an wearable, classic colour palette and is feminine and playful in the shapes. We see layering pieces and easy to wear dresses and separates. "The Second Female muse is someone who enjoys style; being fashion consciousness though never contrived, feminine, but not prim. It is crucial for her, that her wardrobe can transform easily from day wear to evening in an effortless manor".
Throughout the collection there is an attention to detail and fabrics which gives the entire collection a modern and effortless feel.
Prints underline the stories. The designers touch on “toiledujour” illustrations, interpretations of animal motifs, ethnic prints on broderie anglaise and an exaggerated paisley print, which takes influence from the “cross culture” inspiration of the collection.
Colours embrace the story by introducing bright tones that seem sun bleached and chalk-like. We also see highlights such as pink and soft lilacs. Warm earthy tones and black add depth and ground the palette. Fabrics and design details include crisp cotton poplins juxtaposed with linens, set in lace and floaty viscose qualities.
Shop Second Female here.
Discover more about Second Female and their approach to sustainability here.
Images via Second Female SS20 campaign.