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Mercantile Blog

Industry insights, style advice and more.

  • Explore the SS20 collections // Second Female

    June 19 2020 – Mercantile London

    Explore the SS20 collections // Second Female

      Second Female was founded in Copenhagen in 2000. The style is Scandinavian with a chic and modern French touch. This is reflected in the four yearly collections through feminine silhouettes, hand-drawn prints, chunky knits and elegant suits. Their design philosophy and aim is to create a relevant wardrobe that embodies comfort and gives confidence to the wearer.Underlining the Scandinavian values...

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  • Make Pre '20 work for you

    December 03 2019 – Mercantile London

    Make Pre '20 work for you

    Whilst sometimes confusing in name and often overlooked on the shop floor whilst Christmas is in full chaotic swing, ‘pre-collections’ (also called, Cruise, Resort or Holiday at this time of year) are becoming the new focus of considered purchasing.  Reacting to a global customer and bridging the gap between the main collections, these pre pieces are a great way to...

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  • New Season Autumn 17 - Second Female

    July 04 2017 – Debra McCann

    New Season Autumn 17 - Second Female

    New season is arriving in store and Second Female is offering a rich palette of autumnal shades, vintage inspired floral prints and soft velvet in clean contemporary silhouettes.   

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  • How to do... Festivals

    May 30 2017 – Mercantile London

    How to do... Festivals

    British Festival season is upon us and depending on where we are attending there are some style guidelines that work for the beach, field or city. Read on to check you have all you need to stand out. First rookie festival mistake is to not have any kind of waterproof at a British festival. Look for the new season colours...

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  • July 24 2015 – Mercantile London

    Second Female AW15

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  • January 14 2015 – Mercantile London

    Second Female Spring 15

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  • October 17 2014 – Mercantile London

    Fall

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  • July 04 2013 – Mercantile London

    Summer styling no3

     

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