Mercantile Blog
Industry insights, style advice and more.
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June 19 2020 – Mercantile London
Explore the SS20 collections // Second Female
Second Female was founded in Copenhagen in 2000. The style is Scandinavian with a chic and modern French touch. This is reflected in the four yearly collections through feminine silhouettes, hand-drawn prints, chunky knits and elegant suits. Their design philosophy and aim is to create a relevant wardrobe that embodies comfort and gives confidence to the wearer.Underlining the Scandinavian values...
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December 03 2019 – Mercantile London
Make Pre '20 work for you
Whilst sometimes confusing in name and often overlooked on the shop floor whilst Christmas is in full chaotic swing, ‘pre-collections’ (also called, Cruise, Resort or Holiday at this time of year) are becoming the new focus of considered purchasing. Reacting to a global customer and bridging the gap between the main collections, these pre pieces are a great way to...
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July 04 2017 – Debra McCann
New Season Autumn 17 - Second Female
New season is arriving in store and Second Female is offering a rich palette of autumnal shades, vintage inspired floral prints and soft velvet in clean contemporary silhouettes.
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May 30 2017 – Mercantile London
How to do... Festivals
British Festival season is upon us and depending on where we are attending there are some style guidelines that work for the beach, field or city. Read on to check you have all you need to stand out. First rookie festival mistake is to not have any kind of waterproof at a British festival. Look for the new season colours...
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