Journal

Like most great fashion classics la marinière (the sailor) or Breton was designed with practicality in mind and has a history that stretches back to 1858 when it became the official uniform for certain sections of the French navy. A practical long sleeved over-shirt, it was intended to be worn as an extra layer for warmth and the original Breton...

Spring arrivals with a strong 'buy now wear now' element are hitting the shop floor. Cosy knits with fresh spring colour, dresses that were made to layer and boots that will tackle winter snow are all considered purchases that will take you through the chilly days onto the spring season.   The colour pop knit. Lightweight textures provide all the...

With winter still roaring in, keep the harsh elements at bay and stay comfortable and cosy by tucking up with an edit of faux fur coats and soft touch scarves to hunker down in. Best of all, they are all on sale at the moment so you can invest in the pieces you need without breaking the January bank. Des...

Now is the time for a bold fresh start, with the knowledge that spring is on its way. Add some strong colour or hyped up print to your look with the brands contemporary take on the season that lies ahead.   Ba&shTalia Dress // Ba&sh Bleu Madeleine Dress // Storm & Marie Beate All Over Print Maxi Dress // Ba&sh Noir Rym Top // Bellerose Hibou Army...

Our last instalment of the weeks best sale picks...as always - hurry if you like these as they won't hang around long.   RVLT 6493 Sweater Off-White Was £83.00 Now £41.00. Libertine-Libertine Elegant Camel Leo Jacket Was £268.00 Now £187.00 Stine Goya Rhode Black Meadow Dress Was £380.00 Now £190.00 Just Female Caia Barn Red Polka Dot Trousers Was £108.00...

The best sale purchase is one you need and one you will repeat wear. A hardworking winter wardrobe should consist of neutral coloured knits, weather appropriate outerwear, well fitting denim and classic boots and the winter sales are the perfect place to find them if you have any gaps. Today we highlight a selection of coats and jackets that will...

Menswear brand Wax London was founded with the view to create affordable, quality menswear and to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of their outerwear pieces are made right where they started; London.   Bampton Shirt   “When it comes to approach, ours is all about the customers. That means we work...

The Holiday Route - Spring-Summer Collection 19 from Toka Toka.   "Tourists in our cities: on the lookout for the beautiful, the new..." – Toka Toka.   Adding to the mix of menswear at The Mercantile, Toka Toka, the label from French designer Vincent Tokatlian, has arrived for Summer 19. Born and raised in Marseilles, Vincent worked in the fashion...

Wax London was founded with a dedication to create affordable, quality menswear with the aim to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of our outerwear pieces are made right where we started; London. These are complimented with staple essentials of jerseys, knits and shirts crafted in Portugal and Italy. Wax’s focus doesn’t...

WEARECPH was established in 2013 with the intention to create a new brand with roots and inspiration from the streets of Copenhagen.   "Our vision is to develop rebellious and open minded designs with edgy details while maintaining a commercial profile, which is the corner stone of WEARECPH. The brand is ideal for the young guy who wants to express himself at an...

Saucony is one of the most storied brands in sneakers, running strong since 1898.  Iconic Massachusetts brand Saucony boasts a rich heritage stretching back to roots in 19thcentury Pennsylvania on the banks of the Saucony Creek.  Having already carved itself out as a leader in sports footwear, the brand reached its golden age in the ‘80s and ‘90s with the creation of...

With the recent snow fall what you need to beat the chill is an upgrade on your accessories. We have a huge edit of cosy hats, scarves and gloves just waiting to make you feel better. Start to shop below...  Le Bonnet crimson beanie Ba&sh Ioma ecru scarf   American Vintage Owatonna scarf Howlin' A Moment in Space scarf American...

Parka London have taken all that’s good about the classic parka and made it great. From the fabric to the cut, every detail is considered and refined to make their coats work best for you and your life. For all walks of life, in all weathers… Follow Parka London here.  

This winter, American Vintage sets the scene in a wild landscape. Focusing on a retro look, coats are long, thick and oversized, fully enveloping the silhouette. Knits layer together to wrap the body in a second skin and accessories are supersized. Colour pops appears in shades of earth, and acid yellow which are then grounded with indigo and anthracite.  ...

  It's never to early to get winter ready with our edit of those pieces guaranteed to keep the cold chill out and that cosy glow in.   Samsoe & Samsoe Nor High Risk Red Hat Deus Ex Machina Arizona Check Scarf Hudson Carter Black Boots Anecdote Anke Sage Scarf Samsoe & Samsoe The Desert Sun Beanie Howlin' Rein Ne...

The Autumn Winter 17 collection from Samsoe Samsoe makes everyday dressing simple with their signature collection of elevated basics. Animal print devore' appears in yellow and combines with a classic leather biker, knits are showcased in a boucle lambs wool check and shimmering lurex takes day into night with sports inspired details.      

New to The Mercantile, Antwerp based knitwear brand Howlin’ has been producing quality knitwear in Scotland since 2009. The two brothers are part of a four strong design team and have come from a family knitwear dynasty that produced traditional knits including cable and Fair Isle in Scotland.   The approach to manufacturing remains staunchly traditional but Howlin' offers “more...

Introducing the Thermal collection from Danish raincoat brand Rains, these new unisex shapes are made from the brands same trademark lightweight, water-resistant, windproof and breathable fabric but are now also insulated with an innovative, thin polypropylene fiber which has a high level of insulation, up to -15 degree. If you love the look and waterproof ability of your Rains jacket, but...

With up to 50% off selected menswear now is the time to invest in those summer pieces that work for right now.   Champion Black Shadow Logo T-Shirt Was £62 Now £31 Dr Denim Dwight Light Retro Jacket Was £73 Now £51 Bleu De Paname Bleuet jacket Was £277 Now £193 WeSC Aim Misty Rose Sweater Was £67 Now £46 Maison Labiche...

Father's Day arrives on the 18th June so read on for our edit of five under fifty Father's Day ideas with which to treat your Dad this year.   Claus Porto Musgo Real Classic Aftershave £38.00 Lee Black/Hillside Green socks £9.00 L:A Bruket Handcream £20.00 Bellfield Crypt Shirt £28.00 Ortigia Sandalo Shaving Gel £16.00