Journal

At the latest RAINS pop-up shop event in Chengdu, China, a range of the city’s finest showed up with full on fashion in tow. The diverse mix made the event a colourful parade of personal style and a fresh look into the opportunity of integrating functional fashion into any sartorial preference. Continuing the season with a fresh approach RAINS launches...

Pared back and pure define this theme, where the less is more aesthetic is achieved through clever styling. Showcasing a lack of excess but certainly not interest, it takes inspiration from our Scandinavian friends with ultra clean design, an oversized fit and neutral palette. These are the wardrobe staples that continue to work hard throughout the years, not just the...