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The new season scent // Q & A with Plum & Ashby

November 05 2019 – Mercantile London

The new season scent // Q & A with Plum & Ashby

The new season scent // Q & A with Plum & Ashby

Plum & Ashby create beautifully designed, high quality apothecary products for the home with an aesthetic that is clean and considered. Their home and body collections are inspired by and celebrate their love of the British countryside. The majority of their products are made in England and enriched with natural ingredients.

We caught up with co-founder Freya Nicholson to discover a little more about the inspiration behind the brand.

 Plum & Ashby Vetiver & Lavender Hand Cream Tube



What inspired you to start Plum and Ashby?

A lack of appealing products you actually want to have in your home.

What advice would you give to someone following a similar path?

Pick one thing, do it well and stay true to your brand.

Clean beauty and transparency in the supply chain are both important factors now – how are Plum and Ashby addressing this?

We have included a sustainability statement in our latest price list. Our products are made in the UK, predominantly from glass with recyclable packaging. We have also removed plastic from our packing materials.


Plum & Ashby Seaweed & Samphire Hand & Body Lotion

Who or what is inspiring you at the moment?

Devol kitchens – their new NY showroom is perfect.

Most used product from your range?

Seaweed & Samphire candle.


Plum & Ashby Breathe & Relax Gift Set


Favourite scent?

Vetiver & Lavender – a lovely subtle, herby scent, that’s very unique and calming.

Top tips for a relaxing evening?

Can I just say wine? And a candle of course.


Plum and Ashby Unwind & Escape Gift Set


Favourite season?

Spring – the start of growth and renewal.

Last place you travelled to?

Sri Lanka, overload of amazing food and colour – Costa Rica is next.

You have a free day in London, where would you go/what would you do?

My old haunt – Kensington Gardens, V&A, lunch at Le Pain Quotidien (I used to go in there every day when I first moved down from the Lakes, we didn’t have anything like it up there).




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Tagged: apothecary, Brands, clean beauty, East London, independent, Inspiration, Mercantile London, Plum & Ashby, Spitalfields