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Colorful Standard

October 25 2019 – Mercantile London

Colorful Standard

Colorful Standard

As far as Colorful Standard are concerned there is nothing better than a perfect-fitting t-shirt or hoodie; one that is long lasting, and developed from the highest quality organic cotton. Forgoing seasons or trends they look to produce timeless classics that will never become outdated. They think of their pieces as "here for the long run" as well as being sustainable and affordable.

The pieces are made of 100% organic cotton, which means cotton that is grown without genetically modified seeds. And on top of that, they are made by "hardworking people who are treated as humans should be treated. That means fair wages, no discrimination and freely chosen employment".

Perfect for a considered,ethical gift that brings a touch of colour to the cold days of winter, below is the inspiration behind the colour choices for this seasons collection.


Optical White
Clear and serene as the sky when it's cloudy. Bright, pure and uncomplicated. One of those basics you always need.

Colorful Standard Womens Optical White Sweatshirt


Hunter Green
Based on the natural, deep, matte shades of forest leaves, the hunter green is Colorful Standard's interpretation of a classic green. Mixes perfectly with mustard or soft yellow.

Colorful Standard Unisex Hunter Green T-Shirt


Faded Pink

Taking you back to memories of warm southern beaches, where everything is faded by sea salt and sun light. Looks great with pale grey.

Colorful Standard Faded Pink Beanie


Burned Yellow

From the busy markets of Marrakech, Colorful Standard found this golden colour, under the burning sun, in the woven baskets of spices and herbs. Still continues to be the colour of the season, looks great with a dark wash denim.

 Colorful Standard Unisex Burned Yellow Sweatshirt


Navy Blue
Inspired by the undeniable elegance of the deep shades of the big oceans. Perfect with the optical white for a clean approach or go orange for a mix up.

Colorful Standard Navy Blue Scarf


Raspberry Pink
Raspberry Pink, the shock and awe of a beautiful sunset, and the mellow tones left on weathered buildings in the urban landscape. A beautiful pop of colour on a cold day, mixes well with kelly green.

 Colorful Standard Unisex Raspberry Pink Sweatshirt


Soft Yellow
Our Soft Yellow is found on the colorful houses in the old towns of the French Riviera.


 Colorful Standard Soft Yellow Scarf


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Tagged: Brands, East London, ethical, ethical brands, ethical fashion, fair wage, fashion, independent, Inspiration, Mercantile London, Spitalfields, style