August 27 2019 – Mercantile London
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in the 90's where style was key. They mix high fashion, sports and streetwear with youth culture, art and music creating the best possible product balanced between style and function. Best described as Contemporary Streetwear, Wood Wood has looked beyond just fashion and is making its mark with a strong sports component, combined with the brand's ability to move up and down the fashion spectrum.
Wood Wood Mens Gunther Grey Jaquard Sweater
"Wood Wood is much more than a brand. It's about style and attitude. We were raised with the desire to constantly evolve and we'll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic."
Karl-Oskar Olsen, Co-founder and Creative Director.
A global mindset has allowed the brand to develop a multitude of partnerships and throughout the years Wood Wood has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Eastpak and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.
Wood Wood's collections are built upon new takes on iconic silhouettes with a sports-fashion approach, staying true to the sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports and street wear with youth culture, art and music. Always aiming to find the perfect balance between style and functionality, the Wood Wood collections have evolved into tailored and sophisticated expressions, while keeping their playful graphic profile that often revolves around juxtapositions and iconography.
The Autumn/Winter 2019 ‘Come Down Easy’ collection celebrates the great mountains and adventures in nature. With alpine references throughout, the collection mixes the contemporary streetwear of Wood Wood with elements from outdoor living in both prints, styling and details.
The theme of the collection revolves around skiing, climbing and mountains in general. The alpine vibe works as a thematic framework for the collection and in both print stories, details and patches, there is a nostalgic skiing vibe.
Wood Wood is available in store and on-line now.
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