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Mercantile Blog

Industry insights, style advice and more.

  • Focus on // Hiking Boots

    September 17 2019 – Mercantile London

    Focus on // Hiking Boots

    Although never wanting to wish the summer away, with The Mercantile full of autumn collections it feels right to pack away our summer pieces and embrace the ease of autumn. However, whilst the chill of early morning starts and late finishes mean no more sandals (without the addition of Birkenstock socks) the sun is hanging on in there and it's...

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  • Wood Wood 19 // Second Delivery

    August 27 2019 – Mercantile London

    Wood Wood 19 // Second Delivery

    Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in...

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  • The Outside

    January 25 2019 – Mercantile London

    The Outside

    A  life in, and with nature, are the inspiration of the Wood Wood SS019 collection - a life that both celebrates ventures into the wilderness as well as the people who choose to live outside the mainstream. The collection is dedicated to those who are active outside and to those who travel the world to explore the mountains, forests and...

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  • Mood of the season - Mondano Part Two

    April 20 2018 – Mercantile London

    Mood of the season - Mondano Part Two

    Wood Wood spring/summer 18 runway show - MONDANO  - Milan. Inspired by the Italian notion of 'la dolce vita' and a trip to the Amalifi coast and island of Capri, the Wood Wood spring/summer collection which was entitled 'Mondano' used the beauty and colours of the Italian landscape.  Combined with Anthony Minghella's film classic, 'The Talented Mr.Ripley' which was shot...

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  • Curated at The Mercantile - Minimal & Clean

    November 18 2016 – Mercantile London

    Curated at The Mercantile - Minimal & Clean

    Pared back and pure define this theme, where the less is more aesthetic is achieved through clever styling. Showcasing a lack of excess but certainly not interest, it takes inspiration from our Scandinavian friends with ultra clean design, an oversized fit and neutral palette. These are the wardrobe staples that continue to work hard throughout the years, not just the...

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