Mercantile Blog
Industry insights, style advice and more.
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September 17 2019 – Mercantile London
Focus on // Hiking Boots
Although never wanting to wish the summer away, with The Mercantile full of autumn collections it feels right to pack away our summer pieces and embrace the ease of autumn. However, whilst the chill of early morning starts and late finishes mean no more sandals (without the addition of Birkenstock socks) the sun is hanging on in there and it's...
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August 27 2019 – Mercantile London
Wood Wood 19 // Second Delivery
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in...
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January 25 2019 – Mercantile London
The Outside
A life in, and with nature, are the inspiration of the Wood Wood SS019 collection - a life that both celebrates ventures into the wilderness as well as the people who choose to live outside the mainstream. The collection is dedicated to those who are active outside and to those who travel the world to explore the mountains, forests and...
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April 20 2018 – Mercantile London
Mood of the season - Mondano Part Two
Wood Wood spring/summer 18 runway show - MONDANO - Milan. Inspired by the Italian notion of 'la dolce vita' and a trip to the Amalifi coast and island of Capri, the Wood Wood spring/summer collection which was entitled 'Mondano' used the beauty and colours of the Italian landscape. Combined with Anthony Minghella's film classic, 'The Talented Mr.Ripley' which was shot...
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November 18 2016 – Mercantile London
Curated at The Mercantile - Minimal & Clean
Pared back and pure define this theme, where the less is more aesthetic is achieved through clever styling. Showcasing a lack of excess but certainly not interest, it takes inspiration from our Scandinavian friends with ultra clean design, an oversized fit and neutral palette. These are the wardrobe staples that continue to work hard throughout the years, not just the...
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