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Bensimon is a Monesgasque lifestyle brand launched in the seventies by Serge Bensimon in Paris. Serge’s grandfather originally started the family business in 1945, importing American second-hand clothes to France. The brand returns to the forefront with a more modern image and a more eco-responsible design approach.The essentials of the collections continue to be revisited, the colors twisted, a brand DNA intact but more contemporary.

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