A PHILOSOPHY: "ALTERNATIVE CLASSICS"
Hartford collections are steeped in the spirit of the 60s, from California to the Hamptons, from folk rock to the beginnings of surfing. They are also impregnated with the images of the creator’s childhood home in the Landes region of France, tucked between the Atlantic Ocean and its wild dunes. Hartford became the brand for lovers of the sea and adepts of a chic and casual lifestyle.
At Hartford, the "Classics" aspect is to be found in the fabric and the cuts: the garments are made from the finest European fabrics, such as French linen, cotton fabrics from Albini in Italy, Maruwa in Japan, or Liberty.
The "Alternative" stands for amusing and elegant details, such as the tiny Hawaiian dancers embroidered on a shirt, Tahitian flowers on swim shorts, or polka dots on a skirt… An indispensable touch of humor.