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August 15 2017 – Mercantile London

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For Autumn / Winter 2017, RAINS pays tribute to the icons of our time. As a move on from the existing collection of iconic raincoat styles, a number of iconic newcomers have been introduced to the collection including new interpretations of the bomber, the parka, the mackintosh and the coach jacket. 


In keeping with their continuing aesthetic, the A/W 2017 campaign was shot at Roxy Klassik Showroom in Copenhagen, surrounded by the work of Danish design icons such as Arne Jacobsen, Hans J. Wegner and Verner Panton.

Tagged: Brands, campaign, East London, independent, Inspiration, mens fashion, Mercantile London, RAINS, Spitalfields, style, trends, womans fashion