November 13 2019 – Mercantile London
“We are shoemakers at heart and soul. We want to make great looking shoes for people in all corners of the world. And we believe that great design does not have to cost a fortune.”
Marie Nilsson Peterzén, Co-founder & Creative Director of Vagabond.
The brand Vagabond was first born in Sweden 1973. The foundation of today’s Vagabond Shoemakers happened twenty years later. Ever since the start the vision has been to be a global fashion brand within shoes, for the fashion and quality driven consumer.
During the 80’s Vagabond’s founders got busy learning about shoes and started to apply their design philosophy on-site, close to the best available skills within shoe making in Portugal and Italy. During this time, Vagabond was truly acknowledged by the bigger audience and the first bestsellers hit the market.
After first being a men’s shoe brand, Vagabond consciously set focus to extend the offer with female footwear fashion. This was accomplished through new unisex shoes and boots that the Scandinavian market had never seen before and in the 90’s they explored new and bigger markets, adding on further iconic shoe styles, which are still important archive references in the design process today.
In the beginning a handful of people were running the brand. Today Vagabond consist of 500 skilled persons, all involved in the process of making great looking quality shoes for the ‘modern vagabond’ who cares about style and a sustainable way of life.
The process starts in their design studio in Varberg, Sweden. Here the design teams ideas come alive and careful decisions about shapes, materials and constructions are considered. As they have their own production studio they are free to create and try all their ideas. When a last, an upper and an outsole fits perfectly – this becomes their starting point and from this they carefully follow the product through production, transportation and distribution, making sure that they partner up with the best people in every step of the way and are shown in carefully selected market places worldwide.
Shop Vagabond here
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