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Mercantile Blog

Industry insights, style advice and more.

  • Affordable summer essentials - Native Youth

    May 10 2019 – Mercantile London

    Affordable summer essentials - Native Youth

    Native Youth’s Spring Summer 19 collection is inspired by historical classics merged together with modern styling and fabrications. Showcased throughout three drops; Bona Fide, Audacious and Fulfilled, the range focuses around colour-blocks, corduroy and textured ribbed cut and sew knits. Styling is key, mixing tailoring with hoodies and co-ords puts a favoured flip on reclaimed heritage styles. The signature prints...

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  • Home Grown

    November 14 2017 – Mercantile London

    Home Grown

    Whilst we have a large selection of international collections represented in-store, we also offer a lot of home grown design talent. Native Youth. London based Native Youth’s collection includes trend driven yet functional pieces with careful consideration of fabrics and the perfect fit. Through the designers’ interest in art, photography and contemporary culture an  androgynous British silhouette emerges which is...

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  • Mood of the season -  Gender Neutral

    September 22 2017 – Mercantile London

    Mood of the season - Gender Neutral

    "Androgyny - the combination of masculine and feminine characteristics".   This season sees British brand Native Youth introduce gender neutral pieces into their A/W collection. Key pieces include the Apex Parka, an oversized olive coloured parka coat and the Altair puffer jacket with a long line fit and padded to keep you warm. Offering something for the transitional months, the raw...

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  • How to do... Festivals

    May 30 2017 – Mercantile London

    How to do... Festivals

    British Festival season is upon us and depending on where we are attending there are some style guidelines that work for the beach, field or city. Read on to check you have all you need to stand out. First rookie festival mistake is to not have any kind of waterproof at a British festival. Look for the new season colours...

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  • Behind the scenes with Native Youth SS17

    April 06 2017 – Mercantile London

    Behind the scenes with Native Youth SS17

      Shop the video here Follow Native Youth here

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  • One of Summers hottest labels

    March 09 2017 – Mercantile London

    One of Summers hottest labels

    Ash Kumar started Native Youth in 2012. Born and bred in Manchester, UK, he has always been passionate about fashion and travel, and felt the time was right for a new brand – designed in England, proud of its roots and history, but open to influences and inspiration from his travels around the world. Native Youth create collections that are...

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  • Curated at The Mercantile - Minimal & Clean

    November 18 2016 – Mercantile London

    Curated at The Mercantile - Minimal & Clean

    Pared back and pure define this theme, where the less is more aesthetic is achieved through clever styling. Showcasing a lack of excess but certainly not interest, it takes inspiration from our Scandinavian friends with ultra clean design, an oversized fit and neutral palette. These are the wardrobe staples that continue to work hard throughout the years, not just the...

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  • September 28 2015 – Mercantile London

    Native Youth AW 15

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