Mercantile Blog
Industry insights, style advice and more.
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May 10 2019 – Mercantile London
Affordable summer essentials - Native Youth
Native Youth’s Spring Summer 19 collection is inspired by historical classics merged together with modern styling and fabrications. Showcased throughout three drops; Bona Fide, Audacious and Fulfilled, the range focuses around colour-blocks, corduroy and textured ribbed cut and sew knits. Styling is key, mixing tailoring with hoodies and co-ords puts a favoured flip on reclaimed heritage styles. The signature prints...
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November 14 2017 – Mercantile London
Home Grown
Whilst we have a large selection of international collections represented in-store, we also offer a lot of home grown design talent. Native Youth. London based Native Youth’s collection includes trend driven yet functional pieces with careful consideration of fabrics and the perfect fit. Through the designers’ interest in art, photography and contemporary culture an androgynous British silhouette emerges which is...
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September 22 2017 – Mercantile London
Mood of the season - Gender Neutral
"Androgyny - the combination of masculine and feminine characteristics". This season sees British brand Native Youth introduce gender neutral pieces into their A/W collection. Key pieces include the Apex Parka, an oversized olive coloured parka coat and the Altair puffer jacket with a long line fit and padded to keep you warm. Offering something for the transitional months, the raw...
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May 30 2017 – Mercantile London
How to do... Festivals
British Festival season is upon us and depending on where we are attending there are some style guidelines that work for the beach, field or city. Read on to check you have all you need to stand out. First rookie festival mistake is to not have any kind of waterproof at a British festival. Look for the new season colours...
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April 06 2017 – Mercantile London
Behind the scenes with Native Youth SS17
Shop the video here Follow Native Youth here
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March 09 2017 – Mercantile London
One of Summers hottest labels
Ash Kumar started Native Youth in 2012. Born and bred in Manchester, UK, he has always been passionate about fashion and travel, and felt the time was right for a new brand – designed in England, proud of its roots and history, but open to influences and inspiration from his travels around the world. Native Youth create collections that are...
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November 18 2016 – Mercantile London
Curated at The Mercantile - Minimal & Clean
Pared back and pure define this theme, where the less is more aesthetic is achieved through clever styling. Showcasing a lack of excess but certainly not interest, it takes inspiration from our Scandinavian friends with ultra clean design, an oversized fit and neutral palette. These are the wardrobe staples that continue to work hard throughout the years, not just the...
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