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The Sisterhood Dress // Naked Generation

October 08 2019 – Mercantile London

The Sisterhood Dress // Naked Generation

The Sisterhood Dress // Naked Generation

For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago.

“The feel of the cotton and soft earthy tones made me feel like I was time travelling back to a different place. With colours faded and soft brushed cotton against my skin I felt like Joni Mitchell high upon the Laurel Canyons!” Lara - Naked Generation.

This began her obsession for Indian textiles and search to create her own dress that could make someone have similar enjoyment both now and in a further forty years, created with style, honesty and integrity. The aim was a dress that was printed with vintage wooden blocks and that used only the kindest natural dyes that would fade beautifully over time, to recreate the same beautiful effect of her original discovered dress. This led Lara to India to find the block printer that could create this for her.

“I already had many contacts in India from running my vintage fashion business for 6 years so I was able to source the man for the job pretty easily! This is when i met Lalit, fourth generation of makers and printers. He understood what I wanted to create and we started work on our first dress design. The 'Sisterhood' dress was born!”  Lara -Naked Generation.

Named after herself and her two sisters, the dress appears in three print/colour options - Kate,Lara and Hannah (L to R below). Perfect for now with a winter styling of roll neck, boots and heavy knit ready to be worn alone come the hot days of summer.

    

 

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Tagged: Brands, East London, eco, eco fashion, ethical, fashion, independent, Inspiration, Mercantile London, small business, Spitalfields, style, sustainability, trends, vintage