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Mercantile Blog

Industry insights, style advice and more.

  • Summer 22 // Rujuta Sheth

    May 17 2022 – Mercantile London

    Summer 22 // Rujuta Sheth

      Rujuta Sheth lives and works in New York City. She travels often, and draws inspiration from the cultures and landscapes she experiences. Born in India, she grew up surrounded by artisans, weavers, beaders, and embroiderers. When she launched her namesake line in 2015, she naturally returned to these villages to tap into the creativity and craftsmanship she knew so...

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  • Considered Gift Guide // Eco

    November 02 2021 – Mercantile London

    Considered Gift Guide // Eco

      With a staggering extra amount of waste produced over the Christmas period; this season we are choosing to exchange presents with a more mindful approach. Below we have gathered together a ‘considered' gift edit, that includes ideas from small, UK based, and eco focused brands that will hopefully be appreciated for their point of different, quality and people over...

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  • Guest Edit - Tanaka's Seasonal Wish List

    December 15 2020 – Mercantile London

    Guest Edit - Tanaka's Seasonal Wish List

    Founded in 2019 by Leonara Manyangadze, TANAKA is a handmade soap brand. Tanaka (n.) [tah-nah-kah] is a Zimbabwean Shona name, meaning 'we are good', and it is this sentiment that guides their mission. TANAKA make bars of soap to benefit skin health and boost wellbeing and, in doing so, rid the world of plastic waste. Being fans of her beautifully...

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  • Eco, Fair & Certified ARMEDANGELS AW20

    October 09 2020 – Mercantile London

    Eco, Fair & Certified ARMEDANGELS AW20

      “Fair, organic, social … sure, anyone can say that! To show that these are not just empty words, we work together with independent organisations…to create meaningful products with the highest respect for humans and nature”. ARMEDANGELS   ArmedAngels create timeless, sustainable, fashion for men and women with a 100% eco, fair, certified and transparent approach. The brands mission is...

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  • Good News

    March 03 2020 – Mercantile London

    Good News

    The aim of Good News the footwear brand is simple; to create a platform they can use to promote a healthy planet, therefore giving back, one step at a time. Currently, 95 per cent of the 20 billion pairs of shoes produced globally each year end up in landfill sites. Good News have a commitment to challenge a fast-paced fashion...

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  • The Sisterhood Dress // Naked Generation

    October 08 2019 – Mercantile London

    The Sisterhood Dress // Naked Generation

    For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago. “The feel of the cotton and soft earthy tones made me feel like...

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  • Making Sustainability Clear // Vagabond shoes

    October 04 2019 – Mercantile London

    Making Sustainability Clear // Vagabond shoes

    Swedish fashion shoe brand Vagabond has been in the industry for more than thirty years. Ever since the start, the idea has been about offering designer shoes and accessories for a global audience, by knowing all there is to know about shoe making. With this mission to be a global fashion brand comes a great responsibility to think and act...

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  • Real People Make Your Clothes // Pink City Prints

    October 01 2019 – Mercantile London

    Real People Make Your Clothes // Pink City Prints

    Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...

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  • We have nothing to hide... ARMEDANGELS

    August 16 2019 – Mercantile London

    We have nothing to hide... ARMEDANGELS

      Ethical~adjective- 'being in accordance with the rules or standards for right conduct or practice'.   Striving to be the fairest label in fashion, ARMEDANGELS combine inspirational ethics with a strong sense of design, producing garments made to stand the test of a fast-fashion environment.   "We are a consumer society. It’s all about the price - nothing else matters.Because...

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  • What goes around comes around - Frankie.

    March 05 2019 – Mercantile London

    What goes around comes around - Frankie.

                          Where does the name Frankie. come from? Frankie. is my nickname, it comes from my name Elodie Franchitti. What made you start recycling denim? I'm a big fan of denim and I love playing with the different shapes and washes. I've always loved to reuse unique pieces to make one...

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