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Mercantile Blog

Industry insights, style advice and more.

  • New to The Mercantile - Levete Room

    February 05 2019 – Mercantile London

    New to The Mercantile - Levete Room

    Launching at The Mercantile this season, Levete Room is a new Danish fashion brand founded in Copenhagen in 2017, that offers a modern selection of affordable pieces. “The Levete woman is feminine and not afraid to play with elegant and tailored elements from the mens wardrobe. Rooted in the Nordic aesthetic and inspired by travelling to Paris, she is a proud...

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  • The Outside

    January 25 2019 – Mercantile London

    The Outside

    A  life in, and with nature, are the inspiration of the Wood Wood SS019 collection - a life that both celebrates ventures into the wilderness as well as the people who choose to live outside the mainstream. The collection is dedicated to those who are active outside and to those who travel the world to explore the mountains, forests and...

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  • Welcome to sustainability

    January 22 2019 – Mercantile London

    Welcome to sustainability

    Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...

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  • Pre Spring 19 - Stine Goya

    January 11 2019 – Mercantile London

    Pre Spring 19 - Stine Goya

    For Pre Spring 2019 Stine Goya launches a collection inspired by the cinematic visionary Michelangelo Antonioni, a collection reflective of his stylistic take on modernity, and its resounding emptiness.  By using the narrative of dead space, Antonioni evolves his characters without following the traditional means of storytelling, by this creating a space of nothingness, where everything can happen. The dramatic...

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  • Fresh Start - Blue + White

    January 08 2019 – Mercantile London

    Fresh Start - Blue + White

    All pieces on our New in page (except Vagabond Ebba Boot image 5)

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  • Pre collections 2019 - Baum Und Pferdgarten.

    December 18 2018 – Mercantile London

    Pre collections 2019 - Baum Und Pferdgarten.

      Baum Und Pferdgarten - Resort 2019 Collection “Lost in Transformation” “For our resort 19 collection we were inspired by an aesthetic that is both poetic, contemplating and very silent. Our minds went to the calm and international atmosphere flourishing in the hotel bar of Park Hyatt - place where you can sit in an exclusive setting, surrounded by people...

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  • How to do modern party dressing.

    November 20 2018 – Mercantile London

    How to do modern party dressing.

    'Party season' dressing is always a tricky one - you want to make the most of that invitation, (it's a long gloomy season ... and a little bit of luxury always warms the heart) and yet we are conscious of choosing wisely, not wanting to contribute to landfill with a piece that is hastily bought, gets worn once and then...

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  • The affordable French perfume - Bon Perfumeur

    November 06 2018 – Mercantile London

    The affordable French perfume - Bon Perfumeur

    Designed and produced in France, Bon Perfumeur is the creation of Ludovic Bonneton, former digital director for Yves Rocher.The collection is produced by a team of six perfumers that reveal their talents in a unique collection of unisex fragrances. With labels designed by ex-Sonia Rykel designer Ronan Teissedre, the aesthetic is clean and simple. Highlighting the three key ingredients of...

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  • Everyday Fashion we Love - Emin & Paul.

    October 30 2018 – Mercantile London

    Everyday Fashion we Love - Emin & Paul.

    Established in London in 2010 by two young designers Emin Young and Paul Kim, Emin & Paul has established itself as a brand which creates feminine, contemporary and unique women’s wear.Perfect muses for the brand, both are involved in the whole process of producing the collection from establishing the concept and mood, design, selection of fabric, pattern cutting, fitting, draping...

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  • The new season look - Transparent/Shine

    October 23 2018 – Mercantile London

    The new season look - Transparent/Shine

    For the AW 18 collections rain wear brand Rains, have been inspired by the phenomenon of mirages and experiments with glossy, semi-transparent and transparent surfaces as a way of tricking the eye. This unconventional collection is for those who wish for something different whilst keeping the comfort of the classic Rains waterproof coat.The second new season take is a collection...

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