Journal

Menswear brand Wax London was founded with the view to create affordable, quality menswear and to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of their outerwear pieces are made right where they started; London.   Bampton Shirt   “When it comes to approach, ours is all about the customers. That means we work...

Established in London in 2007 by Amanda and  Kirstine, Star Mela was born through a mutual love of fashion, travel and a mission to produce easy to wear summer essentials and accessories at affordable price points. Taking inspiration from around the globe, each Star Mela collection is a celebration of traditional handicrafts. Beach dresses, cotton kaftans, easy jumpsuits, tote bags,...

Native Youth’s Spring Summer 19 collection is inspired by historical classics merged together with modern styling and fabrications. Showcased throughout three drops; Bona Fide, Audacious and Fulfilled, the range focuses around colour-blocks, corduroy and textured ribbed cut and sew knits. Styling is key, mixing tailoring with hoodies and co-ords puts a favoured flip on reclaimed heritage styles. The signature prints...

The Holiday Route - Spring-Summer Collection 19 from Toka Toka.   "Tourists in our cities: on the lookout for the beautiful, the new..." – Toka Toka.   Adding to the mix of menswear at The Mercantile, Toka Toka, the label from French designer Vincent Tokatlian, has arrived for Summer 19. Born and raised in Marseilles, Vincent worked in the fashion...

Working closely with artisans in India to create beautiful hand-made women's wear which celebrates the beauty of craft and sustainable fashion, Glasgow School of art graduate, Molly Russell lives in Jaipur and works along-side block-printers, indigo dyers, embroiderers and weavers overseeing the whole process from start to finish.   Sofia Dress - block printed on organic cotton (sun stripes). “India has such an immensely...

  With a passion for quality contemporary jewellery and a clear understanding that women didn't want to compromise on quality, Ania Haie was born. The founders realised that today's woman desires a greater focus on stacking and layering to embrace her individuality; the opportunity was seized and the dream became a reality. Ania Haie is a London-based jewellery brand, (born...

The vision of Copenhagen based accessories brand A Kjaerbede is to create a timeless look through design that combines a simplistic Nordic aesthetic with functionality and quality. Unisex silhouettes are featured in a classic colour palette of grey, black and tortoiseshell and fashion shapes appear in summer pops of white, green, yellow and red. Best sellers of the season are...

Thoughtful design and subtle, understated detail are at the core of British contemporary womenswear label SIDELINE, whose foundation is woven indigo fabrics worked into inventive designs.Clean yet relaxed and feminine, this line of everyday clothing feels special and is designed to be worn, returned to, and loved again and again. Every collection is designed by founder Ellen Brookes at the...

  Libertine Libertine was founded in 2009 in Copenhagen by Rasmus Bak, Pernille Schwarz and Peter Ovesen. The brand has established a reputation for its effortless aesthetics and perfect balance between simplicity and sophistication.All garments are manufactured using high quality fabrics from the best mills in Europe. The brand strives to produce a product of integrity with great attention to...

 M. Moustache is a French shoe brand who produce a standout collection of vibrant trainers that will elevate your summer wardrobe. Designed in Paris and produced in Portugal, the collection has an energetic spirit running through it with fresh, vibrant colour combinations. A retro influence appears in the silhouettes with the design team using historical references as a constant source...

                      Where does the name Frankie. come from? Frankie. is my nickname, it comes from my name Elodie Franchitti. What made you start recycling denim? I'm a big fan of denim and I love playing with the different shapes and washes. I've always loved to reuse unique pieces to make one...

Tretorn is an innovation driven company with high quality, functional and contemporary products at mind. Their Eco Essential rainwear merges the best of heritage with innovative fabrics to create the future of responsible rainwear. Born out of the wet Scandinavian weather, Tretorn has made its mark over the past 125 years. Tretorn has found new ways to develop sustainable products,...

Last Summer we packed our bags destined for Berlin on a mission to make our store greener and more ethical. The results were staggering as Europe embraced the need to clean up its act in the Clothing industry whilst Britain fell deeper into the quagmire of Brexit and a messy divorce.  What our German and Spanish friends are up to...

    PREFERRED FABRICS - At Mercantile we look to buy as much natural, organic and certified fabric as possible but also understand that its about balance and offering a selection. Heading in the right direction, our philosophy is - transparency is key.                    Wood Wood Adeline sweater           ...

In 1898 four young business men opened the Saucony shoe manufacturing company in Kutztown, Pennsylvinia. The word Saucony (Sock-Uh-Knee) which comes from the Lenni Lenape Native American word “saconk”  means “where two rivers run together”. Inspired by the original location on the Saucony creek, the logo represents a running river marked by three boulders.   Throughout the early and mid-1900’s...

Launching at The Mercantile this season, Levete Room is a new Danish fashion brand founded in Copenhagen in 2017, that offers a modern selection of affordable pieces. “The Levete woman is feminine and not afraid to play with elegant and tailored elements from the mens wardrobe. Rooted in the Nordic aesthetic and inspired by travelling to Paris, she is a proud...

A  life in, and with nature, are the inspiration of the Wood Wood SS019 collection - a life that both celebrates ventures into the wilderness as well as the people who choose to live outside the mainstream. The collection is dedicated to those who are active outside and to those who travel the world to explore the mountains, forests and...

Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...

For Pre Spring 2019 Stine Goya launches a collection inspired by the cinematic visionary Michelangelo Antonioni, a collection reflective of his stylistic take on modernity, and its resounding emptiness.  By using the narrative of dead space, Antonioni evolves his characters without following the traditional means of storytelling, by this creating a space of nothingness, where everything can happen. The dramatic...

All pieces on our New in page (except Vagabond Ebba Boot image 5)