Journal

  Insane In The Rain are an environmentally conscious brand producing ecological unisex rain wear. Their aim is to reduce and reuse plastic through the production of 'happy' printed jackets which are made from recycled plastic.     According to IITR  “it (plastic) never ever goes away, every plastic ever made still exists today in some shape or form. Plastic...

Introduced as the saviour for all butt shapes, the Levi Wedgie fit has managed to reach iconic status due to rave reviews for giving you the perfect peachy butt and has received a fair few celebrity endorsements.  Tested by the Mercantile team, the 99 % cotton jean (1% elastane, this is definitely a non-stretch jean) The Wedgie sits high and...

When Summer arrives in the city, bleached out denim and pastel sportswear evolve into sunny brights showcasing vibrant saturated colour, artisan embroidery and hand woven Ikat.  Techniques passed down through generations continue to shine against a backdrop of city brick, faded plaster, concrete and steel.  Click on image to shop.          

A love for the ocean and a bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and co-founding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art...

Senso. Established in 1980, Senso is an Australian footwear brand originally founded by husband and wife, Scarlett and Kim Meller. Noticing a gap in the market for high quality yet affordable fashion footwear, the pair launched what is now one of Australia’s most popular and iconic contemporary labels. The Meller’s three daughters, Alicia, Imogen & Skye, have since joined the...

GOOD NEWS is a British contemporary footwear brand founded in 2016 in London, England.  Co-Founders Ben Tattersall and Nia Jones share one aspiration: to bring the world a little bit of GOOD NEWS.   GOOD NEWS look to create a positive change in the world. From ethical product monitoring fairtrade and supply chain, to collaborations with charities and brands that...

As the Summer season begins, the American Vintage muse is filled with a new desire for freedom. A fire blazes bright, urging her to cross the oceans and explore faraway lands so she travels through time to discover America. Setting down her bags in New York, she opts for  distinctive simplicity. Cotton jersey pieces play with volume and transparency. Billowing...

Established in London, Star Mela specialises in collections based on summertime wardrobe essentials. Celebrating warm weather dressing and inspired by their world travel, Amanda, an ex-fashion buyer met Kirstine, a former Danish fashion model with a sales background, in London several years ago. With a continued mission to create fresh, refined and elegant summer clothes and accessories at affordable price points, Star...

Delivering a strong foundation in basics, peppered with some trend driven pieces WeSC menswear SS17 collection delivers key pieces such as camo pants and jackets; stripes and graphic tees; printed coach jackets; basic field jackets; and checked shirts. The colour palette is dynamic, the ground colours being emphasised by carefully selected ‘pops’ and more on-trend tones. The collection also reintroduces...

This seasons Bellfield Menswear focuses on high summer, drawing inspiration from a summer wardrobe of key 1950’s pieces. This results in Hawaiian shirts, using authentic tropical prints lifted from vintage pieces, to washed out printed board shorts in pastel hues, skater back vests and all over print tees. Outerwear is transitional in sporty silhouettes using waterproof fabrics and technical details...

Timex is an iconic American heritage unisex watch brand renowned for its timeless designs and affordable prices. Founded in 1854, the Timex brand has been a part of consumers’ lives for over 160 years, and today the company combine high-end Italian designs with cutting edge German engineering to offer a truly quality product with water resistant features. As part of...

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Since 1979, Le Specs has become renowned globally for its iconic and sunglasses collections at an affordable price.  Le Specs has developed an international cult following and has become a true trendsetter in the global fashion market, spotted on celebrities including Kate Moss, Gigi and Bella Hadid and Zoe Kravitz. This seasons collection works on capturing sun drenched days in...

“ I DON’T THINK THAT FASHION TODAY IS MEANT TO GIVE YOU A FAKE IDENTITY. LEON & HARPER WOULD MUCH RATHER LIKE TO ASSOCIATE WITH THIS NEW GENERATION OF GIRLS WHO ARE AUDACIOUS, FULL OF TALENTS AND FREE OF MIND.” — Philippe Corbin Leon & Harper Shop Leon & Harper here Follow Leon & Harper here

Launching this weekend at The Mercantile London a full collection of Spring/Summer 17 menswear labels including : Bleu de Paname, Deus Ex Machina, Wood Wood, Bellfield, Lee, Samsoe Samsoe, Lee, Levis, Hawksmill, Dr Denim, Elka, Rains, Native Youth, Drapeau Noir, WeSC, Human Scales, Maison Labiche, Fila, Champion etc... Below we are focusing on two of our favourites, WeSC and Deus...

Shop Fila here Follow Fila here Images via Fila and Mercantile London

Hudson shoes were founded in East London in 1990 and the collections continue to be still designed in Hoxton.While Hudson shoes are now worn all over the world, their irreverent attitude towards fashion, and idiosyncratic blend of tradition and modernity, come straight from the streets of their home city. Whether its music, art, style icons or film, there’s always inspiration...

Ash Kumar started Native Youth in 2012. Born and bred in Manchester, UK, he has always been passionate about fashion and travel, and felt the time was right for a new brand – designed in England, proud of its roots and history, but open to influences and inspiration from his travels around the world. Native Youth create collections that are...

Nothing announces the arrival of the summer season more than French brand Des Petits Hauts and this Spring/Summer 17 they deliver a standout collection based around their recent travels. A specially created 'fantasy' print and strong, bright colours run throughout ‘Hotel Palmito’, ‘Coconut’ has a retro edge and Flow draws on inspiration from the natural world.  Hotel Palmito:  This season...

With the cold weather continuing to bite, RAINS introduces a series of stylish and practical transitional raincoats made to endure the colder seasons. By applying the latest innovations in rain wear fabrics, every jacket in the Thermal collection is breathable and insulated, in addition to being wind- and waterproof. Each style holds the recognisable RAINS aesthetic, making them a timeless...