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Mercantile Blog

Industry insights, style advice and more.

  • Summer 22 // Rujuta Sheth

    May 17 2022 – Mercantile London

    Summer 22 // Rujuta Sheth

      Rujuta Sheth lives and works in New York City. She travels often, and draws inspiration from the cultures and landscapes she experiences. Born in India, she grew up surrounded by artisans, weavers, beaders, and embroiderers. When she launched her namesake line in 2015, she naturally returned to these villages to tap into the creativity and craftsmanship she knew so...

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  • Scandinavian Summer // Samsøe Samsøe

    April 13 2022 – Mercantile London

    Scandinavian Summer // Samsøe Samsøe

    An international fashion brand rooted in Scandinavian simplicity. Samsøe Samsøe collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion clothes with a clear Nordic look. Samsøe Samsøe dates back to 1993, when the Samsøe brothers opened a small namesake jewellery shop in Copenhagen’s Latin Quarter. The label soon expanded to include premium...

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  • Spring 22 // On Our Radar - Check

    February 22 2022 – Mercantile London

    Spring 22 // On Our Radar - Check

      One of the easiest ways to make a statement this season is with the addition of a touch of check into your outfit. Continuing 2021's love affair with checkerboard patterns, they are turning up in any permutation as long as it's statement. These prints are definitely retro inspired, but have been updated in unexpected colourways and with a play...

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  • New Season Spring Summer 22 // Baum Und Pferdgarten

    January 25 2022 – Mercantile London

    New Season Spring Summer 22 // Baum Und Pferdgarten

      Continuing the Finnish inspiration of the Pre-Spring 2022 collection, Baum Und Pferdgarten delve into the new season with a homage to Finnish modernist architect and designer, Alva Aalto. In particular, Aalto's mesmerising outdoor swimming pools that embody the delicate balance between strong graphic lines and soft organic shapes that he is so famous for.  Building on this pioneering legacy,...

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  • Fashion Edits Pre-Spring 22 // Baum Und Pferdgarten

    January 18 2022 – Mercantile London

    Fashion Edits Pre-Spring 22 // Baum Und Pferdgarten

      For the Pre 2022 collection Baum und Pferdgarten approaches the two worlds of art and sport from a Finnish viewpoint, exploring the work of Finnish painter Helene Schjerfbeck, and Formula 1, the unofficial national sport of Finland. Schjerfbeck, who gained international recognition in the 1910s and 1920s, is known for her tactile paintings, outstanding use of colour, and her focus on...

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  • New Season Spring 22 //  Bellerose

    January 11 2022 – Mercantile London

    New Season Spring 22 // Bellerose

      Flipping a page, starting anew. This week, we're introducing the first drops of our upcoming Spring collections with looks designed for a real life. Eclectic and fashion-forward, yet supremely wearable the Bellerose collection is made to make your life easier with versatile clothes that will become the staples of your new year.  The collection draws on inspiration from vintage classics...

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  • Out/In

    December 14 2021 – Mercantile London

    Out/In

      Whether you are 'out out', stopping in for a party for one, or are somewhere in the middle, this holiday season we have you covered with our edit from the winter collections. Whilst dresses are a full-on statement with sequins, velvet or all-over print, the midi length keeps it practical and makes it easy to style with tights, and...

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  • Winter Colour

    October 26 2021 – Mercantile London

    Winter Colour

    With the days turning dark and grey, try tapping into all the joyful hues that are appearing in the Winter collections. Styling is high contrast and playful, with colour playing a huge part in lifting the mood of the season. Whilst prints and colour mixes are light hearted they are appearing on practical, urban pieces, like the Stine Goya Leonor gilet, Eribe's...

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  • Bellerose World

    September 21 2021 – Mercantile London

    Bellerose World

        The History Founder Patrick Van Heurck.   Bellerose was founded in 1989 by Patrick Van Heurck. Back then, Patrick already had more than a bit of experience in the world of menswear. Moreover, he was deeply fascinated by the rich history and craftsmanship behind the garments he loved and admired. As a fan of all things Americana, he...

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  • Grunge Euphoria - Stine Goya AW21

    August 13 2021 – Mercantile London

    Grunge Euphoria - Stine Goya AW21

      For Autumn Winter 2021, Danish brand Stine Goya draws inspiration from the speakeasies of the roaring 1920s and the nonchalant cool of the 1980s New Romantics movement, where individuality and self-expression reigned supreme. Driven by emotion and romanticism, Grunge Euphoria celebrates the carefree sensuality of nightlife. How this translates in real life is a collection of stand out prints...

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