Journal

  Second Female was founded in Copenhagen in 2000. The style is Scandinavian with a chic and modern French touch. This is reflected in the four yearly collections through feminine silhouettes, hand-drawn prints, chunky knits and elegant suits. Their design philosophy and aim is to create a relevant wardrobe that embodies comfort and gives confidence to the wearer.Underlining the Scandinavian values...

   The Pre Autumn 2020 collection "Back to Back" by Baum Und Pferdgarten is inspired by the work of the Hamptons-based artists Jane Wilson and Jane Freilicher.  In the late 1950’s American artists Jane Wilson and Jane Freilicher shared a house in the Hamptons for several summers. They painted together in the same room “side by side or back or...

  Colour is known to have an direct effect on our physical and emotional responses and research has demonstrated that different colours can simulate our senses, evoke a memory, and effect both behaviours and mood. Colour psychology is a branch of study that believes through selecting colour with purpose and surrounding ourselves with certain shades we can improve our mood...

  Meadows is a romantic and feminine collection inspired by Victoriana, prairie-style and folklore. The collection is designed in Hackney, East London, by Australian born, Central Saint Martins graduate, Louise Markey. The collection is inspired by various sources - the white cotton styles focus on embroidery and lace and draw their inspiration largely from Victorian undergarments. The floral printed and embroidered...

    Some small suggestions, products and wellness tips from Mercantile London to ease and bring comfort to your stay at home routine.   The classic sweatshirts and tees from Colourful Standard make a cosy yet presentable option. Sustainable, comfortable and uncomplicated, they are made from 100% organic cotton by a company who treat humans as they should be treated...

Good News - S/S20 Lookbook   Good News produce conscious sneakers and are on an evolving  journey to produce fully sustainable footwear. Their aim is to improve the environmental and social sustainability of their products by decreasing  carbon, chemical and water footprint, whilst caring for the people who make the shoes. "Recycled rubber - organic cotton - a monitored supply...

Tran-seasonal and easy to wear, colours such as turmeric, soft cream and sage work hard to lift the chilly days and are easy to pair with everyday denim. The pieces below are in our winter sale which ends soon, so last chance on these classics.   CUS Noko Dijon Sweater // Second Female Loch Inca Gold Midi Dress // Des Petits Hauts Selym...

The spring arrivals bring fresh new pieces to the shop floor. A pallet of zen blue sits alongside soft lemons, mauve and mint with a punch of massai red, colbalt and antique yellow. Classic cream and soft taupe keep it balanced and wearable. Accessories continue the theme with the offer of the Saucony jazz original in rose and Bell &...

Vintage inspired, pointelle detail and a pastel palette is the big thing in knitwear at the moment. Don't save until the warmer days, these knits and cardigans are perfect to wear now, to lift the cold days. Wear slightly oversized and tucked into classic high rise denim.  Bellerose Datair Ice Cardigan // And Less Bambina Dusty Lavender Pullover // Maison Anje Lanea Tea...

Launched in AW15, British accessories brand Bell & Fox create quality, fairly priced pieces with a minimal aesthetic and maximum functionality.Inspired by vintage detail but viewed through a contemporary aesthetic, they create collections that function beyond season.Each piece is expected to work hard; quality and function are key – so Bell & Fox bags are made in premium leather and...

January can seem a long, pared back month after the excess and sparkle of Christmas, but there are bargains still to be had in the Mercantile winter sale. Our edit below all comes in at fifty pounds and under for quality, classic pieces that provide a bit of winter cheer.   Colorful Standard Unisex Soft Lavender Sweatshirt £39.00 ( Was £55.00)...

Spring arrivals with a strong 'buy now wear now' element are hitting the shop floor. Cosy knits with fresh spring colour, dresses that were made to layer and boots that will tackle winter snow are all considered purchases that will take you through the chilly days onto the spring season.   The colour pop knit. Lightweight textures provide all the...

With winter still roaring in, keep the harsh elements at bay and stay comfortable and cosy by tucking up with an edit of faux fur coats and soft touch scarves to hunker down in. Best of all, they are all on sale at the moment so you can invest in the pieces you need without breaking the January bank. Des...

Now is the time for a bold fresh start, with the knowledge that spring is on its way. Add some strong colour or hyped up print to your look with the brands contemporary take on the season that lies ahead.   Ba&shTalia Dress // Ba&sh Bleu Madeleine Dress // Storm & Marie Beate All Over Print Maxi Dress // Ba&sh Noir Rym Top // Bellerose Hibou Army...

Bellerose Women SS20 - Urban Tribes“Our goal this season is to truly capture the essence of this rich and inspiring cultures found in Africa” – Bellerose.Seemingly far away and worlds apart, the African continent is often closer than one would think. The growing urbanization makes it so that metropole cities like Johannesburg, Nairobi, Mombasa & Dakar are some of the...

Our last instalment of the weeks best sale picks...as always - hurry if you like these as they won't hang around long.   RVLT 6493 Sweater Off-White Was £83.00 Now £41.00. Libertine-Libertine Elegant Camel Leo Jacket Was £268.00 Now £187.00 Stine Goya Rhode Black Meadow Dress Was £380.00 Now £190.00 Just Female Caia Barn Red Polka Dot Trousers Was £108.00...

A round up of this weeks best sale picks...hurry though these won't hang around long. Stine Goya Clarabelle Posey Dots DressWas £202.00 Now £141.00  Wood Wood Mens Gunther Grey Jaquard SweaterWas £232.00 Now £162.00  Armedangels Juliaana Brick SkirtWas £84.00 Now £58.00  Sideline Frankie Red JumpsuitWas £225.00 Now £157.00 Wood Wood Mens Franco Green Check ShirtWas £129.00 Now £90.00   Shop further W19 here....

Perfect for those that like classic with a twist -the pearl motif still features heavily in designers jewellery collections, look for statement shapes to ensure a future classic.   Shyla Layla Pearl Earrings // Shyla Synthia Pearl Drop Earrings // Weathered Penny Pearl Ethel Earring // Weathered Penny Pearl Ethel Necklace // Shyla Half Hoop Gold Pearl Earrings // Wanderlust Life Fresh Water Pearl Necklace

Whilst sometimes confusing in name and often overlooked on the shop floor whilst Christmas is in full chaotic swing, ‘pre-collections’ (also called, Cruise, Resort or Holiday at this time of year) are becoming the new focus of considered purchasing.  Reacting to a global customer and bridging the gap between the main collections, these pre pieces are a great way to...

Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...