Journal

    PREFERRED FABRICS - At Mercantile we look to buy as much natural, organic and certified fabric as possible but also understand that its about balance and offering a selection. Heading in the right direction, our philosophy is - transparency is key.                    Wood Wood Adeline sweater           ...

In 1898 four young business men opened the Saucony shoe manufacturing company in Kutztown, Pennsylvinia. The word Saucony (Sock-Uh-Knee) which comes from the Lenni Lenape Native American word “saconk”  means “where two rivers run together”. Inspired by the original location on the Saucony creek, the logo represents a running river marked by three boulders.   Throughout the early and mid-1900’s...

Launching at The Mercantile this season, Levete Room is a new Danish fashion brand founded in Copenhagen in 2017, that offers a modern selection of affordable pieces. “The Levete woman is feminine and not afraid to play with elegant and tailored elements from the mens wardrobe. Rooted in the Nordic aesthetic and inspired by travelling to Paris, she is a proud...

Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...

For Pre Spring 2019 Stine Goya launches a collection inspired by the cinematic visionary Michelangelo Antonioni, a collection reflective of his stylistic take on modernity, and its resounding emptiness.  By using the narrative of dead space, Antonioni evolves his characters without following the traditional means of storytelling, by this creating a space of nothingness, where everything can happen. The dramatic...

All pieces on our New in page (except Vagabond Ebba Boot image 5)

  Baum Und Pferdgarten - Resort 2019 Collection “Lost in Transformation” “For our resort 19 collection we were inspired by an aesthetic that is both poetic, contemplating and very silent. Our minds went to the calm and international atmosphere flourishing in the hotel bar of Park Hyatt - place where you can sit in an exclusive setting, surrounded by people...

'Party season' dressing is always a tricky one - you want to make the most of that invitation, (it's a long gloomy season ... and a little bit of luxury always warms the heart) and yet we are conscious of choosing wisely, not wanting to contribute to landfill with a piece that is hastily bought, gets worn once and then...

Designed and produced in France, Bon Perfumeur is the creation of Ludovic Bonneton, former digital director for Yves Rocher.The collection is produced by a team of six perfumers that reveal their talents in a unique collection of unisex fragrances. With labels designed by ex-Sonia Rykel designer Ronan Teissedre, the aesthetic is clean and simple. Highlighting the three key ingredients of...

Established in London in 2010 by two young designers Emin Young and Paul Kim, Emin & Paul has established itself as a brand which creates feminine, contemporary and unique women’s wear.Perfect muses for the brand, both are involved in the whole process of producing the collection from establishing the concept and mood, design, selection of fabric, pattern cutting, fitting, draping...

For more than a hundred years, the unisex fragrance 'Alvarez Gomez ' has been the symbol of quality and classic style in Spain. The story started when the Gomez cousins left their home in Northern Spain and travelled to Madrid to find their fortune. Starting in the drugstore of a relative, they worked their way up and eventually bought the...

For the AW 18 collections rain wear brand Rains, have been inspired by the phenomenon of mirages and experiments with glossy, semi-transparent and transparent surfaces as a way of tricking the eye. This unconventional collection is for those who wish for something different whilst keeping the comfort of the classic Rains waterproof coat.The second new season take is a collection...

Pack away your oversized blazer from the summer and swap for the new showstopper chunky knit cardigan. Labour intensive and hand crafted compositions are key to these showcase pieces, along with a textural and multi coloured yarn. Even though these are elevated pieces, wear yours casually, thrown on over winter floral dresses, everyday denim and whatever else you fancy.   ...

 Summer holidays are unfortunately done and it’s time to return to the real world. The uneasy feeling of getting back from summer holiday is universal, so Scandinavian rainwear company Rains set out to provide visual relief via their latest short film titled, "Back to Reality," as we all navigate, well, getting back to reality, featuring their new season colour options in...

  Born out of the wet Scandinavian weather, Tretorn has made its mark in many places on earth.  The waterproof outerwear products have been used at tennis courts, rainy streets in the city and in hazy desolated forests. Over the past 125 years, Tretorn has found new ways to develop new but sustainable products, with a love of protecting the...

This season for Scandinavian brand Samsoe & Samsoe, the past is fused with the future to create exaggerated silhouettes and effortlessly elegant pieces cut from vintage inspired silk-velvet and Prince of Wales check wool. See the summer out with a burst of dark blossom and pair classic transitional pieces with a fresh spin on leopard and a rainbow melange knit...

With so many denim brands out there, Rolla’s an Australian apparel brand, that specialises in truly authentic yet comfortable vintage inspired fits. Paying homage to a time when denim came into its own - a time of rock and roll, supermodels, and back to basics road tripping  Rolla’s brings a slice of vintage cool to your denim wardrobe at an affordable...

Understated design and subtle, minute detailing are at the core of contemporary womenswear label SIDELINE, whose focus is indigo fabrics which are worked into inventive, thoughtful designs. Clean yet feminine, this is a collection of wearable, luxury clothing that feels special.   Made in a small factory in Istanbul that specialises in laundered and denim clothing, each season SIDELINE delivers...

With both customers and businesses asking questions about sustainable practise in the fashion industry, ethical fashion brands are now taking centre stage. Throwing off past ideas that ethical meant sacrificing style, these design led brands are working tirelessly to counteract the impact that fast fashion has on people and the environment, whilst collaborating with top designers to provide considered yet...

With the unexpected heatwave continuing across the country the challenge to remain chic in the intense heat is proving rather difficult. Unlike our European cousins (well equipped with extensive hot weather wardrobes and air conditioning in every building) we seem to struggle in keeping from melting on the daily commute when the mercury rises. Not to be defeated we are...