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December 1, 2025 – Debra McCann
Gift Guide // Unique Finds
Facing the task of discovering a new gifting idea each year can be overwhelming, however with a store full of innovative, independent brands and a strong focus on the crafted, we hope our ideas below may spark inspiration for those on your list.Style is personal and predicting reactions to gifts can be tricky, but over the years of selecting...
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March 21, 2023 – Mercantile London
New To Store // Beaumont Organics
Launched in 2008, Beaumont Organic is a premium, sustainable fashion brand and creates contemporary, conscious clothing. Featuring GOTS certified organic cotton, alongside other sustainable and eco-fabrics such as linen, lyocell, tencel and non-mulesed wool the pieces are sustainably produced and ethically made in Europe. Beaumont Organic Unity-May Paprika Jumpsuit The company works hard behind the scenes to provide full transparency...
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February 14, 2023 – Mercantile London
Focus on : Clean Denim // Seventy + Mochi
"WE BELIEVE IN JEANS DONE THE RIGHT WAY FOR THE PLANET, FOR THE PEOPLE WHO MAKE THEM AND FOR YOU" - Seventy + Mochi. Up to two-thirds of garments impact on the environment is realised at the design stage so to reduce the impact on the environment, Seventy + Mochi source eco-friendly fabrics and components. It is important to the...
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May 17, 2022 – Mercantile London
Summer 22 // Rujuta Sheth
Rujuta Sheth lives and works in New York City. She travels often, and draws inspiration from the cultures and landscapes she experiences. Born in India, she grew up surrounded by artisans, weavers, beaders, and embroiderers. When she launched her namesake line in 2015, she naturally returned to these villages to tap into the creativity and craftsmanship she knew so...
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November 16, 2020 – Mercantile London
Christmas Gift Guide - Conscious Christmas
With a staggering extra amount of waste produced over the Christmas period compared with the rest of the year; food and packaging, wrap and cards, Christmas trees, and unwanted or duplicated gifts are often binned rather than recycled, re-purposed or re-used. If you are choosing not to ignore the impact this has and opting for a more mindful way...
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October 9, 2020 – Mercantile London
Eco, Fair & Certified ARMEDANGELS AW20
“Fair, organic, social … sure, anyone can say that! To show that these are not just empty words, we work together with independent organisations…to create meaningful products with the highest respect for humans and nature”. ARMEDANGELS ArmedAngels create timeless, sustainable, fashion for men and women with a 100% eco, fair, certified and transparent approach. The brands mission is...
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October 6, 2020 – Mercantile London
Three Mercantile Brands With Standout Ethical & Environmental Credentials
Whilst having a 'green' approach seems to be the top priority for most fashion and beauty brands coming onto the market these days, the lack of clarity surrounding 'eco-friendly' terms, and the multiple factors to weight up (sourcing, materials, production methods, treatment of employees, business practices and charitable contributions) when trying to make a conscious purchase can be a...
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April 8, 2020 – Mercantile London
Good News
Good News - S/S20 Lookbook Good News produce conscious sneakers and are on an evolving journey to produce fully sustainable footwear. Their aim is to improve the environmental and social sustainability of their products by decreasing carbon, chemical and water footprint, whilst caring for the people who make the shoes. "Recycled rubber - organic cotton - a monitored supply...
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March 3, 2020 – Mercantile London
Good News
The aim of Good News the footwear brand is simple; to create a platform they can use to promote a healthy planet, therefore giving back, one step at a time. Currently, 95 per cent of the 20 billion pairs of shoes produced globally each year end up in landfill sites. Good News have a commitment to challenge a fast-paced fashion...
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October 8, 2019 – Mercantile London
The Sisterhood Dress // Naked Generation
For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago. “The feel of the cotton and soft earthy tones made me feel like...
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October 4, 2019 – Mercantile London
Making Sustainability Clear // Vagabond shoes
Swedish fashion shoe brand Vagabond has been in the industry for more than thirty years. Ever since the start, the idea has been about offering designer shoes and accessories for a global audience, by knowing all there is to know about shoe making. With this mission to be a global fashion brand comes a great responsibility to think and act...
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October 1, 2019 – Mercantile London
Real People Make Your Clothes // Pink City Prints
Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...
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July 30, 2019 – Mercantile London
Stylish Sustainability // Far Afield
Responsible practise is at the heart of many discussions surrounding the industry at the moment – one of the brands that faithfully uphold the principles of sustainability and ethical production is Far Afield. Read on to find out how those pieces arrive in your wardrobe and the impact a social conscious can have on believing that change is possible, improving...
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May 17, 2019 – Mercantile London
Star Mela - Easy Holiday Dressing
Established in London in 2007 by Amanda and Kirstine, Star Mela was born through a mutual love of fashion, travel and a mission to produce easy to wear summer essentials and accessories at affordable price points. Taking inspiration from around the globe, each Star Mela collection is a celebration of traditional handicrafts. Beach dresses, cotton kaftans, easy jumpsuits, tote bags,...
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January 22, 2019 – Mercantile London
Welcome to sustainability
Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...
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August 1, 2018 – Mercantile London
Three ethical fashion brands to know
With both customers and businesses asking questions about sustainable practise in the fashion industry, ethical fashion brands are now taking centre stage. Throwing off past ideas that ethical meant sacrificing style, these design led brands are working tirelessly to counteract the impact that fast fashion has on people and the environment, whilst collaborating with top designers to provide considered yet...
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