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Mercantile Blog

Industry insights, style advice and more.

  • Good News

    April 08 2020 – Mercantile London

    Good News

    Good News - S/S20 Lookbook   Good News produce conscious sneakers and are on an evolving  journey to produce fully sustainable footwear. Their aim is to improve the environmental and social sustainability of their products by decreasing  carbon, chemical and water footprint, whilst caring for the people who make the shoes. "Recycled rubber - organic cotton - a monitored supply...

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  • Good News

    March 03 2020 – Mercantile London

    Good News

    The aim of Good News the footwear brand is simple; to create a platform they can use to promote a healthy planet, therefore giving back, one step at a time. Currently, 95 per cent of the 20 billion pairs of shoes produced globally each year end up in landfill sites. Good News have a commitment to challenge a fast-paced fashion...

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  • The Sisterhood Dress // Naked Generation

    October 08 2019 – Mercantile London

    The Sisterhood Dress // Naked Generation

    For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago. “The feel of the cotton and soft earthy tones made me feel like...

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  • Making Sustainability Clear // Vagabond shoes

    October 04 2019 – Mercantile London

    Making Sustainability Clear // Vagabond shoes

    Swedish fashion shoe brand Vagabond has been in the industry for more than thirty years. Ever since the start, the idea has been about offering designer shoes and accessories for a global audience, by knowing all there is to know about shoe making. With this mission to be a global fashion brand comes a great responsibility to think and act...

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  • Real People Make Your Clothes // Pink City Prints

    October 01 2019 – Mercantile London

    Real People Make Your Clothes // Pink City Prints

    Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...

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  • Stylish Sustainability  // Far Afield

    July 30 2019 – Mercantile London

    Stylish Sustainability // Far Afield

    Responsible practise is at the heart of many discussions surrounding the industry at the moment – one of the brands that faithfully uphold the principles of sustainability and ethical production is Far Afield. Read on to find out how those pieces arrive in your wardrobe and the impact a social conscious can have on believing that change is possible, improving...

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  • Star Mela - Easy Holiday Dressing

    May 17 2019 – Mercantile London

    Star Mela - Easy Holiday Dressing

    Established in London in 2007 by Amanda and  Kirstine, Star Mela was born through a mutual love of fashion, travel and a mission to produce easy to wear summer essentials and accessories at affordable price points. Taking inspiration from around the globe, each Star Mela collection is a celebration of traditional handicrafts. Beach dresses, cotton kaftans, easy jumpsuits, tote bags,...

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  • Welcome to sustainability

    January 22 2019 – Mercantile London

    Welcome to sustainability

    Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...

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  • Three ethical fashion brands to know

    August 01 2018 – Mercantile London

    Three ethical fashion brands to know

    With both customers and businesses asking questions about sustainable practise in the fashion industry, ethical fashion brands are now taking centre stage. Throwing off past ideas that ethical meant sacrificing style, these design led brands are working tirelessly to counteract the impact that fast fashion has on people and the environment, whilst collaborating with top designers to provide considered yet...

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