The affordable cult denim brand to know
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New season arrivals - SIDELINE
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August 1, 2018 – Mercantile London
Three ethical fashion brands to know
With both customers and businesses asking questions about sustainable practise in the fashion industry, ethical fashion brands are now taking centre stage. Throwing off past ideas that ethical meant sacrificing style, these design led brands are working tirelessly to counteract the impact that fast fashion has on people and the environment, whilst collaborating with top designers to provide considered yet...
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July 17, 2018 – Mercantile London
How to dress for the heat
With the unexpected heatwave continuing across the country the challenge to remain chic in the intense heat is proving rather difficult. Unlike our European cousins (well equipped with extensive hot weather wardrobes and air conditioning in every building) we seem to struggle in keeping from melting on the daily commute when the mercury rises. Not to be defeated we are...
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June 30, 2018 – Mercantile London
The Summer Dress You Need
A perfect day-to-night silhouette, a simple slip dress is all you need this summer. Add a minimal flat sandal and pile on the gold jewellery for a nineties feel, take a blazer or oversized denim jacket for cooler evenings and make your summer styling easy. Just Female Olivia Slip Dress Nice Things Double Stripe Dress P D Paola Valentina Earrings...
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June 19, 2018 – Mercantile London
New to The Mercantile - Kirei
Kirei (pronounced ‘kee-ray’ ) and which means beautiful in Japanese, have set out to create a womenswear collection of “effortless clothing that could be worn in many ways, for many years”. Constantly inspired by their own ever-growing vintage finds, the design process starts out each new season; finding inspiration through their most exciting finds - from vintage cushions from Jaipur to...
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June 11, 2018 – Mercantile London
The summer essentials
Kick off the warm summer days with this seasons fresh additions to your wardrobe... The yellow dress The day to evening jumpsuit The silk maxi The artisan blouse + The woven sandal The cut out one-piece The shape of the season
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May 26, 2018 – Mercantile London
We love Howlin!
Howlin - scottish slang for smelly - is an Antwerp knitwear brand with strong roots in Scotland and Ireland. Since 1981 they have been producing quality knitwear and in 2009 they launched a new label Howlin'. The way of manufacturing remains traditional but Howlin' offers more room for fantasy in shape and pattern. Howlin' strives for timeless, playful products that are...
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May 20, 2018 – Mercantile London
The new summer scent
In 1990, two friends from Marseilles, with a shared passion for design, decided to revisit an old tradition: the iconic cube of Marseille soap. Aware of its place in the Provencal cultural heritage, they decided to reinterpret it in a modern and contemporary way.The soap, which had a history dating back to the seventeenth century, is a natural product made...
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May 8, 2018 – Mercantile London
The Eco Sandal That Brings An Edge to Summer Looks
“Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camels she just looked fabulous in her white high-heeled clogs” – Swedish Hasbeens. One summer day in 2006 the Hasbeen team found the shoes their muse Anita wore (300 pairs of red, white and black beautiful clogs from...
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May 1, 2018 – Mercantile London
Seasons Detail - Boho Tops.
Appearing in some version in most summer collections, we have begun to rely on the 'boho' top as a hard worker in our summer wardrobes. With an oversized silhouette, they dress up everyday denim and can be layered over maxi lengths for an cool summer hit. This season look out for ruffles, heavy embroidery and cut out features. Ba&sh...
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April 28, 2018 – Mercantile London
Mood of the season - Heritage sportswear
With a wealth of sportswear history, heritage sportswear brands which reigned supreme in the eighties and nineties are now back in the spotlight. A desire for a retro aesthetic has seen brands such as Champion, who pioneered the reverse weave and dressed America's basketball 'Dream Team' in the nineties, and Fila, which began in 1911 in Northern Italy and was...
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April 20, 2018 – Mercantile London
Mood of the season - Mondano Part Two
Wood Wood spring/summer 18 runway show - MONDANO - Milan. Inspired by the Italian notion of 'la dolce vita' and a trip to the Amalifi coast and island of Capri, the Wood Wood spring/summer collection which was entitled 'Mondano' used the beauty and colours of the Italian landscape. Combined with Anthony Minghella's film classic, 'The Talented Mr.Ripley' which was shot...
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April 8, 2018 – Mercantile London
Welcome on board Karhu!
KARHU, meaning “bear” in Finnish, is a leading running brand in Europe and has provided technical running and outdoor gear for nearly 100 years. With an authentic heritage in running and a deep connection to the outdoors, KARHU follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the feet of the greatest...
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April 7, 2018 – Mercantile London
Festival Spirit
With the festival scene continuing to grow, it's clear to see how much we love to gather together outdoors to celebrate in the Summer months. Yet community coming together en mass in nature, to celebrate with music, wine and good food is nothing new, dating back to ancient times with various festivals lasting for days and even weeks at points...
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April 3, 2018 – Mercantile London
Summer Mood - Natural
The Spring Summer collections showcased a natural vibe with an offering of textures and open weaves, providing interest. Soft linens, dry, bleached cotton, raffia and straw accessories all made an appearance, but whilst the materials may have been rustic the vibe was anything but Earth Mother, with soft tailoring and chic straw accessories. Lightweight and comfortable to wear in the...
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March 22, 2018 – Mercantile London
WEARECPH: inspired from the streets of Copenhagen.
WEARECPH was established in 2013 with the intention to create a new brand with roots and inspiration from the streets of Copenhagen. "Our vision is to develop rebellious and open minded designs with edgy details while maintaining a commercial profile, which is the corner stone of WEARECPH. The brand is ideal for the young guy who wants to express himself at an...
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March 21, 2018 – Mercantile London
The iconic brand Saucony: Running strong since 1898.
Saucony is one of the most storied brands in sneakers, running strong since 1898. Iconic Massachusetts brand Saucony boasts a rich heritage stretching back to roots in 19thcentury Pennsylvania on the banks of the Saucony Creek. Having already carved itself out as a leader in sports footwear, the brand reached its golden age in the ‘80s and ‘90s with the creation of...
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March 20, 2018 – Mercantile London
Rains restyled + New season camo print
At the latest RAINS pop-up shop event in Chengdu, China, a range of the city’s finest showed up with full on fashion in tow. The diverse mix made the event a colourful parade of personal style and a fresh look into the opportunity of integrating functional fashion into any sartorial preference. Continuing the season with a fresh approach RAINS launches...
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