Mercantile Blog
Industry insights, style advice and more.
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October 08 2019 – Mercantile London
The Sisterhood Dress // Naked Generation
For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago. “The feel of the cotton and soft earthy tones made me feel like...
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October 04 2019 – Mercantile London
Making Sustainability Clear // Vagabond shoes
Swedish fashion shoe brand Vagabond has been in the industry for more than thirty years. Ever since the start, the idea has been about offering designer shoes and accessories for a global audience, by knowing all there is to know about shoe making. With this mission to be a global fashion brand comes a great responsibility to think and act...
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October 02 2019 – Mercantile London
Ethical, vegan and natural // Lune
Created in 2019 by two Australian friends living in London, Lune is a sustainable, ethical, 100% natural, vegan apothecary brand which will be popping up in The Mercantile store at our Eco Day on 3rd October. Lune started out of personal necessity in 2019 when Lune founder, Hannah Stanton, wanted a completely natural pillow spray that she could also use...
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October 01 2019 – Mercantile London
Real People Make Your Clothes // Pink City Prints
Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...
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September 25 2019 – Mercantile London
Rains - AW10 Capsule // Check, Checking, Checked
With perfect timing and utilising signature silhouettes, Danish rain wear brand Rains introduce a capsule collection for AW19. Dedicated to checks, the collection explores two new tartans, Check Beige and Check Charcoal—both exclusive to Rains. The curated selection of waterproof silhouettes have been pulled from all three Rains outerwear categories—Essential, Transitional and Thermal—allowing the collection to cover each season of...
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September 17 2019 – Mercantile London
Focus on // Hiking Boots
Although never wanting to wish the summer away, with The Mercantile full of autumn collections it feels right to pack away our summer pieces and embrace the ease of autumn. However, whilst the chill of early morning starts and late finishes mean no more sandals (without the addition of Birkenstock socks) the sun is hanging on in there and it's...
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September 03 2019 – Mercantile London
Autumn / Winter 19 Stine Goya
For Autumn Winter 2019, Stine Goya delves into the world of American writer Truman Capote - his own style, the feted Black & White Ball, and the Swans; the group of high profile women who inspired and made up his social set.The collection finds the essence of the Goya woman in the eclectic and varied style of the individual Swans,...
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August 27 2019 – Mercantile London
Wood Wood 19 // Second Delivery
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in...
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