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Mercantile Blog

  • The Australian denim brand to know.

    Posted on February 23 2018

    New to The Mercantile this season is denim and apparel brand Rolla's. Paying homage to the eras when jeans came into their own; a time of rock n roll, road tripping,...

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  • How to move on from skinny denim

    Posted on February 20 2018

    Do you remember a time before skinny jeans, then Kate Moss became a poster child for a super skinny fit and it just kind of happened. We were converted to...

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  • What to wear now - Summer print

    Posted on February 09 2018

    Vintage look floral, eighties style spot pattern and heritage check dominated the summer catwalks, but rather than being a micro trend these prints establish themselves as classics when chosen with...

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  • New season - Stine Goya SS18

    Posted on February 06 2018

    For Spring Summer 2018 Stine Goya celebrates its 10 year anniversary with a collection that excitedly looks forward whilst at the same time references the past. Archival elements evoke memories...

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  • What to wear now

    Posted on December 29 2017

    Shedding those heavy winter layers and transitioning into the new season is never easy whilst the temperature remains low, but look out for hard working pre-season pieces that hint at...

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  • Best of the sale

    Posted on December 24 2017

     Read on for our guide to the best picksof the sale, with classic party wear, cosy coats and essential denim. With more than a touch of seventies glam, these Martina...

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  • Let it snow

    Posted on December 14 2017

    With the recent snow fall what you need to beat the chill is an upgrade on your accessories. We have a huge edit of cosy hats, scarves and gloves just...

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  • Christmas Gift Guide - For the fellas.

    Posted on December 09 2017

    With only a few weeks to go, read on for gift ideas under fifty pounds, to take the pressure off shopping for the special man in your life.  Bellfield Uematsu...

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  • New collection - Resort 18

    Posted on December 07 2017

    Resort 2018 Collection - “Taking the streets”   Exploring the enigmatic and mystic sides of feminism, the Baum Und Pftergarten Resort 2018 is dedicated to strong women with a collection...

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  • Two new super cool jewellery brands to know

    Posted on December 01 2017

    Adding to our ever expanding jewellery collection we have two exciting new jewellery brands launching on the shop floor: PD PAOLA from Barcelona and Lulu from Copenhagen. With PD PAOLA...

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  • Get your basics sorted.

    Posted on November 28 2017

      Born in Paris, designed in Amsterdam, sourced  and manufactured in Scotland; Le Bonnet beanies are a true essential in your winter wardrobe. The perfect combination of lambswool and lightweight...

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  • Shine on

    Posted on November 24 2017

    What better excuse than Christmas to enjoy the opportunity of adding the hi-shine element to your party wear that was all over the AW17 runway. Rather than full-on top to...

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  • East London Diary - What's On.

    Posted on November 21 2017

    There is always something happening around our area of East London, read on for the dates to remember as we head into the winter season.   Saturday 25th November Old...

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  • Home Grown

    Posted on November 14 2017

    Whilst we have a large selection of international collections represented in-store, we also offer a lot of home grown design talent. Native Youth. London based Native Youth’s collection includes trend...

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  • The sell out £35 earring

    Posted on November 08 2017

    Back in-store and now on-line; the sell out chain earring collection from jewellery brand Anna + Nina is perfect to layer with your everyday pieces. Sold in pairs, the collection...

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  • Hunker down

    Posted on November 05 2017

    With the days getting darker there is nothing as relaxing as the cosy glow of candlelight. Parkminster Products is a company with a very home-spun origin. They have been making...

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  • An icon re-imagined

    Posted on November 04 2017

    Parka London have taken all that’s good about the classic parka and made it great. From the fabric to the cut, every detail is considered and refined to make their...

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  • American Vintage

    Posted on October 31 2017

    This winter, American Vintage sets the scene in a wild landscape. Focusing on a retro look, coats are long, thick and oversized, fully enveloping the silhouette. Knits layer together to...

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  • Winter ready

    Posted on October 20 2017

      It's never to early to get winter ready with our edit of those pieces guaranteed to keep the cold chill out and that cosy glow in.   Samsoe &...

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  • Runway to real life

    Posted on October 17 2017

    The Autumn Winter 17 collection from Samsoe Samsoe makes everyday dressing simple with their signature collection of elevated basics. Animal print devore' appears in yellow and combines with a classic...

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  • New brand alert - Zakee Shariff

    Posted on October 12 2017

      Zakee has been an artist for as long as she can remember and her creative practice and brand,  Zakee Shariff was founded in 1997 Her work is inspired by...

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  • Raise your well-being game.

    Posted on October 07 2017

      The award winning apothecary collection Abahna was founded in 2005 by Claire and Ed Croft who took inspiration from the exotic bathing ceremonies and spas of India and the...

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  • New brand alert - Howlin'

    Posted on October 03 2017

    New to The Mercantile, Antwerp based knitwear brand Howlin’ has been producing quality knitwear in Scotland since 2009. The two brothers are part of a four strong design team and...

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  • Your cold weather saviour

    Posted on September 29 2017

    Introducing the Thermal collection from Danish raincoat brand Rains, these new unisex shapes are made from the brands same trademark lightweight, water-resistant, windproof and breathable fabric but are now also insulated...

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  • Street style's favourite jacket

    Posted on September 27 2017

    Country style dominated on the Autumn Winter 17 catwalks with plaid, heritage tweed and cable knit cardigans appearing in numerous designers collections. So it's no surprise the street style blogs...

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  • Mood of the season - Gender Neutral

    Posted on September 22 2017

    "Androgyny - the combination of masculine and feminine characteristics".   This season sees British brand Native Youth introduce gender neutral pieces into their A/W collection. Key pieces include the Apex...

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  • The niche perfume to know.

    Posted on September 19 2017

    Born in Västerås Sweden, Maya Njie (pronounced 'Maia En-jai') moved to London in her late teens. Her background lies in surface design and photography, which she studied at the University...

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  • Mood of the season - Osaka Tigers

    Posted on September 12 2017

    Just Female AW 2017 collection. Oskara Tigers. "Patent leather, bulky knits, electric colours and sleeved statements. Inspired by the Japanese city Oskara, where youthful, energizing vibes run through the streets....

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  • Winter Coat Guide

    Posted on September 08 2017

    It's not too early to be thinking about your new winter coat, collections have been hitting the shop floor since August and if you want one that will see you...

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  • Hang onto Summer

    Posted on September 05 2017

    Hang on to those memories of the hot Summer months with the palm tree series from Anna + Nina. Options to try include the delicate Palm Leaf earrings, or the...

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  • Icons

    Posted on August 15 2017

    For Autumn / Winter 2017, RAINS pays tribute to the icons of our time. As a move on from the existing collection of iconic raincoat styles, a number of iconic...

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  • Style Focus - Dark Floral

    Posted on August 04 2017

     Not just for the Summer season, floral takes on a dark edge with a palette of anthracite and inky blue. Following on from the mini trend of Summer Gothic, floral...

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  • Easy to wear Pre season pieces

    Posted on August 01 2017

    Custommade introduces the Pre collections with its trademark Scandinavian loose and easy to wear separates.  A pale green tiered silk skirt is styled with a textured knit, a pretty powder...

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  • Pre Fall 17 - Quin

    Posted on July 23 2017

    The Mercantile London are particularly proud of the most recent addition to our womenswear brand mix, as this designer is very much part of The Mercantile family, having worked at...

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  • Affordable summer brands

    Posted on July 18 2017

    Extend your summer wardrobe with a few easy and affordable additions from our edit of the summer collections. T Team Dr Denim's looser summer shape Haze with an oversized Doubious...

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  • New brand alert - Ombre Claire

    Posted on July 14 2017

    New to The Mercantile London is Ombre Claire, a French jewellery brand which is designed in France and handmade in Niger in collaboration with Tuareg craftspeople.Drawing on multiple influences from...

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  • The hot summer jewellery brand - Anna + Nina

    Posted on July 07 2017

     Anna + Nina founded in 2012, started as an agency promoting jewellery and accessories labels alongside their own but has since become a brand in its own right. From its founding...

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  • New Season Autumn 17 - Second Female

    Posted on July 04 2017

    New season is arriving in store and Second Female is offering a rich palette of autumnal shades, vintage inspired floral prints and soft velvet in clean contemporary silhouettes.   

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  • Summer sale edit - Menswear

    Posted on July 02 2017

    With up to 50% off selected menswear now is the time to invest in those summer pieces that work for right now.   Champion Black Shadow Logo T-Shirt Was £62 Now...

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  • Summer sale edit - Womenswear

    Posted on June 27 2017

    The sun is still shining and our sale is still on... two good reasons to invest in some of our pieces which are perfect for the Summer holiday season.  ...

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  • How to do...Summer Weddings

    Posted on June 23 2017

      Get occasion ready with our edit of the best summer pieces and accessories. Look out for asymmetric detail from Suncoo, splashes of colour from Set, tiers of feminine ruffles...

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  • Easy summer dressing

    Posted on June 20 2017

    Leon & Harper creates fashion that is stylish and free, designed for movement and subtle seduction.  The summer collection sees the Leon and Harper muse finds her femininity in delicate...

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  • Five under fifty for Father's Day

    Posted on June 15 2017

    Father's Day arrives on the 18th June so read on for our edit of five under fifty Father's Day ideas with which to treat your Dad this year.   Claus...

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  • Young Designers series - Frankie

    Posted on June 13 2017

    As part of our current young designers series, focusing on fledgling businesses we took five minutes to sit down with Elodie of Frankie. French born designer Elodie is now based...

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  • Holiday shop - what to pack

    Posted on June 10 2017

    Get holiday ready with our edit of the easiest pieces to throw in your case. A punchy print from Samsoe transforms day into evening and turquoise hoops from Amano provide the...

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  • Behind the scenes - East End Summer shoot

    Posted on June 06 2017

    Taking to the streets of East London, we chose selected pieces from our brands to showcase in our Summer look book.  Luidgi ( @luidgibrighton ) wears  Top - Champion Black Shadow...

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  • Summer moodboard - Desert Getaway

    Posted on June 02 2017

    Sun-parched landscapes showcase a bleached out palette with contrasting vibrant tropical print. Americana classic sportswear appears alongside Artisan embroidery on simple loose shapes. Colours include khaki, teal and cobalt with...

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  • How to do... Festivals

    Posted on May 30 2017

    British Festival season is upon us and depending on where we are attending there are some style guidelines that work for the beach, field or city. Read on to check...

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