Journal

Launching with us this summer 19, AYM is a Copenhagen based accessories and jewellery brand that defines the spirit of the moment. First spotted by us at the shows in Copenhagen we loved the simple modernity of the clean lines combined with the stand out colour palette and huge dose of Scandinavian styling.  As an conscious brand AYM aim to...

Bellerose is a Belgian contemporary womenswear and menswear brand, originally created in 1989. Bellerose started out by distributing a range of men’s shirts and later on opened its first store in Knokke (by the Belgian coast) in 1991. More stores in several notable Belgian cities follow during the 90s.  The first women’s collection was released in 1998, followed by a...

The key to successful sale shopping is to avoid the mass produced (and the crowds) and seek out those hardworking pieces that will form the foundation of your wardrobe. Think on these pieces as the 'building blocks' - the perfect jean, ankle boot, cream dress, t-shirt, will work to anchor those desirable hero pieces that you fall in love with...

Past era's influence on fashion is nothing new and at the moment it seems the 1990's is having it's turn. With Marc Jacobs re-releasing his 1993 grunge collection and everybody (including Prada and Fendi) deciding the bucket hat and bumbag are cool again, it was only a matter of time before the most iconic accessory of the decade filtered down to...

Rains is a contemporary rain wear lifestyle brand creating waterproof designs. Influenced by its Scandinavian heritage, Rains is of the opinion that proper rain wear need not come at the cost of considered design.  For their Pre 19 collection Rains has been inspired by the street wear of the 80’s and 90’s, and presents a collection of colour blocked outerwear,...

There is no such thing as bad festival weather, only inappropriate festival clothing - be happy, dry and eco with a waterproof jacket by INSANE IN THE RAIN . This environmentally conscious brand produce ecological rain wear from recycled plastic and all styles are water resistant. With a unisex fit, the over-size silhouette showcases the collection of standout colourful prints....

This season the Leon & Harper muse continues to play with her masculine-feminine side by wearing striped shirts, worker jackets and dresses full of flowers. She doesn't lose her signature French inspired mariner tops and polka dot garments, vintage style knit sweaters and her obsession for high-waist jeans. She returns from her global travels inspired by the craft of different cultures...

The two classics of summertime print - floral and stripe. Easy to mix with other print, classic yet contemporary when you opt for an unexpected colour. Keep the silhouette simple and let the print take centre stage. Numph Iria Morganite Dress Far Afield Mod Navarro Blue Floral Shirt And Less Piolaa Dress Bellfield Mens Linn T-Shirt And Less Cynziae Urban Chic...

Baum Und Pferdgarten was established in Copenhagen in 1999 by Rikke Baumgarten and Helle Hestehave, who created the brand as a interplay between their surnames. Ever since the beginning the two Creative Directors have been complementing and challenging each other in creating collections filled with clashing contrasts, strong colours and memorable prints as the fundamental design DNA. "Our Pre-Fall 19...

Menswear brand Wax London was founded with the view to create affordable, quality menswear and to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of their outerwear pieces are made right where they started; London.   Bampton Shirt   “When it comes to approach, ours is all about the customers. That means we work...

Established in London in 2007 by Amanda and  Kirstine, Star Mela was born through a mutual love of fashion, travel and a mission to produce easy to wear summer essentials and accessories at affordable price points. Taking inspiration from around the globe, each Star Mela collection is a celebration of traditional handicrafts. Beach dresses, cotton kaftans, easy jumpsuits, tote bags,...

Native Youth’s Spring Summer 19 collection is inspired by historical classics merged together with modern styling and fabrications. Showcased throughout three drops; Bona Fide, Audacious and Fulfilled, the range focuses around colour-blocks, corduroy and textured ribbed cut and sew knits. Styling is key, mixing tailoring with hoodies and co-ords puts a favoured flip on reclaimed heritage styles. The signature prints...

Thoughtful design and subtle, understated detail are at the core of British contemporary womenswear label SIDELINE, whose foundation is woven indigo fabrics worked into inventive designs.Clean yet relaxed and feminine, this line of everyday clothing feels special and is designed to be worn, returned to, and loved again and again. Every collection is designed by founder Ellen Brookes at the...

                      Where does the name Frankie. come from? Frankie. is my nickname, it comes from my name Elodie Franchitti. What made you start recycling denim? I'm a big fan of denim and I love playing with the different shapes and washes. I've always loved to reuse unique pieces to make one...

Tretorn is an innovation driven company with high quality, functional and contemporary products at mind. Their Eco Essential rainwear merges the best of heritage with innovative fabrics to create the future of responsible rainwear. Born out of the wet Scandinavian weather, Tretorn has made its mark over the past 125 years. Tretorn has found new ways to develop sustainable products,...

Last Summer we packed our bags destined for Berlin on a mission to make our store greener and more ethical. The results were staggering as Europe embraced the need to clean up its act in the Clothing industry whilst Britain fell deeper into the quagmire of Brexit and a messy divorce.  What our German and Spanish friends are up to...

    PREFERRED FABRICS - At Mercantile we look to buy as much natural, organic and certified fabric as possible but also understand that its about balance and offering a selection. Heading in the right direction, our philosophy is - transparency is key.                    Wood Wood Adeline sweater           ...

In 1898 four young business men opened the Saucony shoe manufacturing company in Kutztown, Pennsylvinia. The word Saucony (Sock-Uh-Knee) which comes from the Lenni Lenape Native American word “saconk”  means “where two rivers run together”. Inspired by the original location on the Saucony creek, the logo represents a running river marked by three boulders.   Throughout the early and mid-1900’s...

Launching at The Mercantile this season, Levete Room is a new Danish fashion brand founded in Copenhagen in 2017, that offers a modern selection of affordable pieces. “The Levete woman is feminine and not afraid to play with elegant and tailored elements from the mens wardrobe. Rooted in the Nordic aesthetic and inspired by travelling to Paris, she is a proud...

A  life in, and with nature, are the inspiration of the Wood Wood SS019 collection - a life that both celebrates ventures into the wilderness as well as the people who choose to live outside the mainstream. The collection is dedicated to those who are active outside and to those who travel the world to explore the mountains, forests and...