Journal

Rains is a contemporary rain wear lifestyle brand creating waterproof designs. Influenced by its Scandinavian heritage, Rains is of the opinion that proper rain wear need not come at the cost of considered design.  For their Pre 19 collection Rains has been inspired by the street wear of the 80’s and 90’s, and presents a collection of colour blocked outerwear,...

There is no such thing as bad festival weather, only inappropriate festival clothing - be happy, dry and eco with a waterproof jacket by INSANE IN THE RAIN . This environmentally conscious brand produce ecological rain wear from recycled plastic and all styles are water resistant. With a unisex fit, the over-size silhouette showcases the collection of standout colourful prints....

This season the Leon & Harper muse continues to play with her masculine-feminine side by wearing striped shirts, worker jackets and dresses full of flowers. She doesn't lose her signature French inspired mariner tops and polka dot garments, vintage style knit sweaters and her obsession for high-waist jeans. She returns from her global travels inspired by the craft of different cultures...

The two classics of summertime print - floral and stripe. Easy to mix with other print, classic yet contemporary when you opt for an unexpected colour. Keep the silhouette simple and let the print take centre stage. Numph Iria Morganite Dress Far Afield Mod Navarro Blue Floral Shirt And Less Piolaa Dress Bellfield Mens Linn T-Shirt And Less Cynziae Urban Chic...

Baum Und Pferdgarten was established in Copenhagen in 1999 by Rikke Baumgarten and Helle Hestehave, who created the brand as a interplay between their surnames. Ever since the beginning the two Creative Directors have been complementing and challenging each other in creating collections filled with clashing contrasts, strong colours and memorable prints as the fundamental design DNA. "Our Pre-Fall 19...

Menswear brand Wax London was founded with the view to create affordable, quality menswear and to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of their outerwear pieces are made right where they started; London.   Bampton Shirt   “When it comes to approach, ours is all about the customers. That means we work...

Established in London in 2007 by Amanda and  Kirstine, Star Mela was born through a mutual love of fashion, travel and a mission to produce easy to wear summer essentials and accessories at affordable price points. Taking inspiration from around the globe, each Star Mela collection is a celebration of traditional handicrafts. Beach dresses, cotton kaftans, easy jumpsuits, tote bags,...

Native Youth’s Spring Summer 19 collection is inspired by historical classics merged together with modern styling and fabrications. Showcased throughout three drops; Bona Fide, Audacious and Fulfilled, the range focuses around colour-blocks, corduroy and textured ribbed cut and sew knits. Styling is key, mixing tailoring with hoodies and co-ords puts a favoured flip on reclaimed heritage styles. The signature prints...

Thoughtful design and subtle, understated detail are at the core of British contemporary womenswear label SIDELINE, whose foundation is woven indigo fabrics worked into inventive designs.Clean yet relaxed and feminine, this line of everyday clothing feels special and is designed to be worn, returned to, and loved again and again. Every collection is designed by founder Ellen Brookes at the...

                      Where does the name Frankie. come from? Frankie. is my nickname, it comes from my name Elodie Franchitti. What made you start recycling denim? I'm a big fan of denim and I love playing with the different shapes and washes. I've always loved to reuse unique pieces to make one...

Tretorn is an innovation driven company with high quality, functional and contemporary products at mind. Their Eco Essential rainwear merges the best of heritage with innovative fabrics to create the future of responsible rainwear. Born out of the wet Scandinavian weather, Tretorn has made its mark over the past 125 years. Tretorn has found new ways to develop sustainable products,...

Last Summer we packed our bags destined for Berlin on a mission to make our store greener and more ethical. The results were staggering as Europe embraced the need to clean up its act in the Clothing industry whilst Britain fell deeper into the quagmire of Brexit and a messy divorce.  What our German and Spanish friends are up to...

    PREFERRED FABRICS - At Mercantile we look to buy as much natural, organic and certified fabric as possible but also understand that its about balance and offering a selection. Heading in the right direction, our philosophy is - transparency is key.                    Wood Wood Adeline sweater           ...

In 1898 four young business men opened the Saucony shoe manufacturing company in Kutztown, Pennsylvinia. The word Saucony (Sock-Uh-Knee) which comes from the Lenni Lenape Native American word “saconk”  means “where two rivers run together”. Inspired by the original location on the Saucony creek, the logo represents a running river marked by three boulders.   Throughout the early and mid-1900’s...

Launching at The Mercantile this season, Levete Room is a new Danish fashion brand founded in Copenhagen in 2017, that offers a modern selection of affordable pieces. “The Levete woman is feminine and not afraid to play with elegant and tailored elements from the mens wardrobe. Rooted in the Nordic aesthetic and inspired by travelling to Paris, she is a proud...

A  life in, and with nature, are the inspiration of the Wood Wood SS019 collection - a life that both celebrates ventures into the wilderness as well as the people who choose to live outside the mainstream. The collection is dedicated to those who are active outside and to those who travel the world to explore the mountains, forests and...

Founder of Iden, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. The belief was that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, Iden create thoughtfully sourced collections that are not only sustainable, but also...

For Pre Spring 2019 Stine Goya launches a collection inspired by the cinematic visionary Michelangelo Antonioni, a collection reflective of his stylistic take on modernity, and its resounding emptiness.  By using the narrative of dead space, Antonioni evolves his characters without following the traditional means of storytelling, by this creating a space of nothingness, where everything can happen. The dramatic...

All pieces on our New in page (except Vagabond Ebba Boot image 5)

  Baum Und Pferdgarten - Resort 2019 Collection “Lost in Transformation” “For our resort 19 collection we were inspired by an aesthetic that is both poetic, contemplating and very silent. Our minds went to the calm and international atmosphere flourishing in the hotel bar of Park Hyatt - place where you can sit in an exclusive setting, surrounded by people...