Journal

For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago. “The feel of the cotton and soft earthy tones made me feel like...

Swedish fashion shoe brand Vagabond has been in the industry for more than thirty years. Ever since the start, the idea has been about offering designer shoes and accessories for a global audience, by knowing all there is to know about shoe making. With this mission to be a global fashion brand comes a great responsibility to think and act...

Created in 2019 by two Australian friends living in London, Lune is a sustainable, ethical, 100% natural, vegan apothecary brand which will be popping up in The Mercantile store at our Eco Day on 3rd October. Lune started out of personal necessity in 2019 when Lune founder, Hannah Stanton, wanted a completely natural pillow spray that she could also use...

Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...

With perfect timing and utilising signature silhouettes, Danish rain wear brand Rains introduce a capsule collection for AW19. Dedicated to checks, the collection explores two new tartans, Check Beige and Check Charcoal—both exclusive to Rains. The curated selection of waterproof silhouettes have been pulled from all three Rains outerwear categories—Essential, Transitional and Thermal—allowing the collection to cover each season of...

Although never wanting to wish the summer away, with The Mercantile full of autumn collections it feels right to pack away our summer pieces and embrace the ease of autumn. However, whilst the chill of early morning starts and late finishes mean no more sandals (without the addition of Birkenstock socks) the sun is hanging on in there and it's...

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in...

Samsøe & Samsøe dates back to 1993, when brothers Klaus and Preben Samsøe opened a small namesake shop in Copenhagen’s Latin Quarter. Originally selling only jewellery, the label soon expanded to include premium T-shirts, primarily for men. In 2000, Peter Sextus and Per-Ulrik Andersen took charge of the brand, transforming it into an international fashion house focusing on contemporary clothes,...

Born in England in 1942, Raymond Clark, (and nicknamed Ossie) was to become one of the most influential designers and figureheads of the sixties.With a talent that was noticed from an early age, Ossie was encouraged in his creativity throughout his school life and after leaving secondary school, he attended art college in Manchester . It was here that he...

Once one of the the most divisive prints around - leopard has always embodied a edgy look through the ages and it is now back with a (faux) force in the autumn collections and the feeds of the street style crowd. Loved by Hollywood stars such as Marilyn Monroe and Elizabeth Taylor, leopard print made its appearance on the catwalk...

Due to popular demand, jewellery brand Wanderlust Life has arrived in store and on line. Wanderlust Life is a minimalist jewellery brand, handmade in the UK and inspired by the world. The simple, fine natural tone cord necklaces fasten with a 14k gold fill clasp and are highlighted with a single semi-precious faceted stone option which includes : blue lace...

The Pre collection from Nordic brand Ichi is inspired by the countryside, with flowery fields, wide heaths, deep waters and forever skies, inviting us on an adventurous journey; from early autumn to the deep of winter. As summer retires and makes way for autumn, soak up the last rays of sun and sense the palpable change in pace. But just because...

One of the summer seasons biggest trends in jewellery has been the emergence of the shell motif and the use of natural materials you'd be lucky to find on a tropical beach, such as turquoise, coral and pearl. Picked up on by the major design houses last season where it took on a more luxury appearance - it has now...

Launching with us this summer 19, AYM is a Copenhagen based accessories and jewellery brand that defines the spirit of the moment. First spotted by us at the shows in Copenhagen we loved the simple modernity of the clean lines combined with the stand out colour palette and huge dose of Scandinavian styling.  As an conscious brand AYM aim to...

Bellerose is a Belgian contemporary womenswear and menswear brand, originally created in 1989. Bellerose started out by distributing a range of men’s shirts and later on opened its first store in Knokke (by the Belgian coast) in 1991. More stores in several notable Belgian cities follow during the 90s.  The first women’s collection was released in 1998, followed by a...

The key to successful sale shopping is to avoid the mass produced (and the crowds) and seek out those hardworking pieces that will form the foundation of your wardrobe. Think on these pieces as the 'building blocks' - the perfect jean, ankle boot, cream dress, t-shirt, will work to anchor those desirable hero pieces that you fall in love with...

This season the Leon & Harper muse continues to play with her masculine-feminine side by wearing striped shirts, worker jackets and dresses full of flowers. She doesn't lose her signature French inspired mariner tops and polka dot garments, vintage style knit sweaters and her obsession for high-waist jeans. She returns from her global travels inspired by the craft of different cultures...

The two classics of summertime print - floral and stripe. Easy to mix with other print, classic yet contemporary when you opt for an unexpected colour. Keep the silhouette simple and let the print take centre stage. Numph Iria Morganite Dress Far Afield Mod Navarro Blue Floral Shirt And Less Piolaa Dress Bellfield Mens Linn T-Shirt And Less Cynziae Urban Chic...

Baum Und Pferdgarten was established in Copenhagen in 1999 by Rikke Baumgarten and Helle Hestehave, who created the brand as a interplay between their surnames. Ever since the beginning the two Creative Directors have been complementing and challenging each other in creating collections filled with clashing contrasts, strong colours and memorable prints as the fundamental design DNA. "Our Pre-Fall 19...

Amsterdam based jewellery brand Anna + Nina was created in 2012 when Anna de Lanoy Meijer and Nina Poot joined forces to celebrate their love of travel, style and beautiful objects. Their delicate pieces are inspired by their travels through India, Bali and Thailand and are intended to be layered and mixed with your own existing pieces.  The High Summer...