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October 12, 2019 – Mercantile London
The Seasons Best Coats
Deserving of a little consideration, a winter coat must be the most hard working piece in our wardrobe with a need to suit weekend wear as well as evening events, to have an ability to elevate the most basic pieces, and the warmth and practicality to cope with our British weather on an early morning commute. With all these demands...
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October 8, 2019 – Mercantile London
The Sisterhood Dress // Naked Generation
For the founder of Naked Generation, Lara Merrill, the Sisterhood collection was born out of a love affair for celebrating slow fashion, Indian textiles and vintage fashion. It all began with an original 1970s block printed Phool dress she found in at a flea market ten years ago. “The feel of the cotton and soft earthy tones made me feel like...
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October 4, 2019 – Mercantile London
Making Sustainability Clear // Vagabond shoes
Swedish fashion shoe brand Vagabond has been in the industry for more than thirty years. Ever since the start, the idea has been about offering designer shoes and accessories for a global audience, by knowing all there is to know about shoe making. With this mission to be a global fashion brand comes a great responsibility to think and act...
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October 2, 2019 – Mercantile London
Ethical, vegan and natural // Lune
Created in 2019 by two Australian friends living in London, Lune is a sustainable, ethical, 100% natural, vegan apothecary brand which will be popping up in The Mercantile store at our Eco Day on 3rd October. Lune started out of personal necessity in 2019 when Lune founder, Hannah Stanton, wanted a completely natural pillow spray that she could also use...
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October 1, 2019 – Mercantile London
Real People Make Your Clothes // Pink City Prints
Working from start to finish with the artisan block-printers, indigo dyers, embroiderers and weavers in Jaipur, India, allows Glasgow School of art graduate Molly Russell to create ethical hand-made women's wear for her label Pink City Prints, which celebrates the beauty of craft and sustainable fashion.“India has such an immensely rich culture of craft forms I’m constantly finding new processes...
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September 25, 2019 – Mercantile London
Rains - AW10 Capsule // Check, Checking, Checked
With perfect timing and utilising signature silhouettes, Danish rain wear brand Rains introduce a capsule collection for AW19. Dedicated to checks, the collection explores two new tartans, Check Beige and Check Charcoal—both exclusive to Rains. The curated selection of waterproof silhouettes have been pulled from all three Rains outerwear categories—Essential, Transitional and Thermal—allowing the collection to cover each season of...
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September 17, 2019 – Mercantile London
Focus on // Hiking Boots
Although never wanting to wish the summer away, with The Mercantile full of autumn collections it feels right to pack away our summer pieces and embrace the ease of autumn. However, whilst the chill of early morning starts and late finishes mean no more sandals (without the addition of Birkenstock socks) the sun is hanging on in there and it's...
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September 3, 2019 – Mercantile London
Autumn / Winter 19 Stine Goya
For Autumn Winter 2019, Stine Goya delves into the world of American writer Truman Capote - his own style, the feted Black & White Ball, and the Swans; the group of high profile women who inspired and made up his social set.The collection finds the essence of the Goya woman in the eclectic and varied style of the individual Swans,...
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August 27, 2019 – Mercantile London
Wood Wood 19 // Second Delivery
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in...
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August 23, 2019 – Mercantile London
New season // Samsoe Samsoe
Samsøe & Samsøe dates back to 1993, when brothers Klaus and Preben Samsøe opened a small namesake shop in Copenhagen’s Latin Quarter. Originally selling only jewellery, the label soon expanded to include premium T-shirts, primarily for men. In 2000, Peter Sextus and Per-Ulrik Andersen took charge of the brand, transforming it into an international fashion house focusing on contemporary clothes,...
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August 20, 2019 – Mercantile London
How to do modern Bohemian // Primrose Park X Ossie Clark
Born in England in 1942, Raymond Clark, (and nicknamed Ossie) was to become one of the most influential designers and figureheads of the sixties.With a talent that was noticed from an early age, Ossie was encouraged in his creativity throughout his school life and after leaving secondary school, he attended art college in Manchester . It was here that he...
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August 16, 2019 – Mercantile London
We have nothing to hide... ARMEDANGELS
Ethical~adjective- 'being in accordance with the rules or standards for right conduct or practice'. Striving to be the fairest label in fashion, ARMEDANGELS combine inspirational ethics with a strong sense of design, producing garments made to stand the test of a fast-fashion environment. "We are a consumer society. It’s all about the price - nothing else matters.Because...
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August 9, 2019 – Mercantile London
A Focus On // Leopard print
Once one of the the most divisive prints around - leopard has always embodied a edgy look through the ages and it is now back with a (faux) force in the autumn collections and the feeds of the street style crowd. Loved by Hollywood stars such as Marilyn Monroe and Elizabeth Taylor, leopard print made its appearance on the catwalk...
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August 6, 2019 – Mercantile London
New in store // Wanderlust Life
Due to popular demand, jewellery brand Wanderlust Life has arrived in store and on line. Wanderlust Life is a minimalist jewellery brand, handmade in the UK and inspired by the world. The simple, fine natural tone cord necklaces fasten with a 14k gold fill clasp and are highlighted with a single semi-precious faceted stone option which includes : blue lace...
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August 2, 2019 – Mercantile London
Moving On
The Pre collection from Nordic brand Ichi is inspired by the countryside, with flowery fields, wide heaths, deep waters and forever skies, inviting us on an adventurous journey; from early autumn to the deep of winter. As summer retires and makes way for autumn, soak up the last rays of sun and sense the palpable change in pace. But just because...
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July 31, 2019 – Mercantile London
Summers biggest jewellery trend.
One of the summer seasons biggest trends in jewellery has been the emergence of the shell motif and the use of natural materials you'd be lucky to find on a tropical beach, such as turquoise, coral and pearl. Picked up on by the major design houses last season where it took on a more luxury appearance - it has now...
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July 30, 2019 – Mercantile London
Stylish Sustainability // Far Afield
Responsible practise is at the heart of many discussions surrounding the industry at the moment – one of the brands that faithfully uphold the principles of sustainability and ethical production is Far Afield. Read on to find out how those pieces arrive in your wardrobe and the impact a social conscious can have on believing that change is possible, improving...
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July 19, 2019 – Mercantile London
New to store // AYM
Launching with us this summer 19, AYM is a Copenhagen based accessories and jewellery brand that defines the spirit of the moment. First spotted by us at the shows in Copenhagen we loved the simple modernity of the clean lines combined with the stand out colour palette and huge dose of Scandinavian styling. As an conscious brand AYM aim to...
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July 16, 2019 – Mercantile London
Pre collection // Bellerose
Bellerose is a Belgian contemporary womenswear and menswear brand, originally created in 1989. Bellerose started out by distributing a range of men’s shirts and later on opened its first store in Knokke (by the Belgian coast) in 1991. More stores in several notable Belgian cities follow during the 90s. The first women’s collection was released in 1998, followed by a...
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July 6, 2019 – Mercantile London
Secrets to Successful Sale Shopping.
The key to successful sale shopping is to avoid the mass produced (and the crowds) and seek out those hardworking pieces that will form the foundation of your wardrobe. Think on these pieces as the 'building blocks' - the perfect jean, ankle boot, cream dress, t-shirt, will work to anchor those desirable hero pieces that you fall in love with...
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